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Pulse is a recurring column the place we ask for readers’ takes on various matters in a weekly survey and report again with our findings.
This week, Inman contributor Chris Drayer requested the provocative query on everyone’s thoughts: Is pace to steer lifeless? His argument? In a time of intense competitors and altering shopper perceptions, the most well liked lead isn’t at all times the most effective one.
Subsequently, a lawsuit filed in opposition to Realtor.com father or mother firm Transfer and the Nationwide Affiliation of Realtors calls into query whether or not these paid leads are actually all they’re cracked as much as be within the first place.
It’s form of laborious to know the best way to generate, seize and nurture leads into purchasers nowadays, however what’s your take? Which issues extra: Pace to steer or relationship-building? Are you specializing in paid leads or getting up shut and private along with your SOI? Do you discover it simpler to speak fee with a digital stranger or with the oldsters greatest? What’s your plan for maximizing alternatives within the months to come back? Tell us beneath:
We’ll compile a listing of the highest responses and publish them on Inman subsequent Tuesday.
