In a world where men’s fashion often plays it safe, Mijox is here to shake things up. This bold Australian brand, co-founded by Anthony Mijoc and Krissan Pattugalan, is revolutionizing how men wear—and perceive—underwear. Focussing on premium style, mental health and sustainability, Mijox is more than just a clothing company; it’s a movement encouraging men to embrace vulnerability and self-expression to gain confidence.
For Anthony, a talented painter and mural artist, and Krissan, an award-winning designer and creative director, the journey to creating Mijox was deeply personal. Both co-founders experienced the devastating loss of friends to mental health struggles, inspiring them to address this crisis head-on.
“We saw a lack of confidence and vulnerability causing pain, frustration, and isolation in our communities,” Anthony shares. “We wanted to create a brand that not only helped people feel seen but also empowered them to grow stronger through openness.”
Their vision? To make men feel like superheroes—confident enough to wear their underwear on the outside.
Mijox doesn’t just sell underwear; it redefines how men approach style and self-expression. Unlike traditional men’s underwear brands that are designed to stay hidden, Mijox’s products are made to be shown off. Their box sets—featuring perfectly matched underwear and socks—offer a playful yet stylish peek into one’s personality. “Think James Bond meets Virgil Abloh,” Krissan explains. “It’s classy, bold, and cheeky in the best way.”
What makes Mijox truly unique is how the brand integrates mental health into its product. By encouraging small, daily acts of vulnerability—like giving a sneak peak of your underwear—Mijox helps people build confidence, one day at a time.
And sustainability? It’s not just a buzzword for Mijox. Every product, including packaging, is crafted from eco-friendly materials, ensuring the brand stays as kind to the planet as it is to its customers.
While stepping into the fashion industry without a traditional background posed challenges, it also became Mijox’s superpower. “We don’t follow the ‘rules’ of fashion,” Krissan says. “Instead, we innovate and do things in ways that genuinely make sense for our customers and our values.”
This fresh perspective has paid off. From Anthony’s vibrant murals in Canberra to Krissan’s work with global giants like Rolex, Google, and the NBA, the Mijox team brings unparalleled creativity and expertise to every design.
Whether you’re shopping for yourself or looking for a gift for a fashion forward man in your life, Mijox has you covered. Their box sets, priced at just $70 AUD ($47 USD), offer unmatched value for premium fashion.
Not only do these sets elevate any wardrobe, but they also make a bold statement about confidence and self-expression. Plus, the sustainable materials and mental health mission ensure every purchase is one you can feel good about.
Mijox is more than a brand—it’s a call to action. It’s about wearing your confidence on the outside, embracing your vulnerabilities, and connecting with others through fashion. “Our dream is to become the ‘Ambition Unleashed for Men,’” Anthony says. “We want Mijox to be the go-to brand for those who want to improve their style, embrace vulnerability, and build strength together.”Ready to join the movement? Explore Mijox’s collection of premium box sets at Mijox Store (www.mijox.store) or follow them on TikTok and Instagram at @mijox.store It’s time to wear your underwear on the outside—and let the world see the real you.
