Scripting is not all the time one of the best ways to create a video, however should you’re working as a full-time content material creator, it may well maintain you on matter, on monitor, and make your movies movement that significantly better.
At VidCon 2025, 4 specialists — digital media govt Filup Molina who produced MrBeast’s Beast Olympics, Sambucha, a YouTuber with practically 10 million subscribers, actress and content material creator Shuang Hu, and animator VivziePop who has greater than 10 million subscribers — sat on the panel “Write, Create, Captivate: Script Writing Fundamentals for Creators” and gave the viewers a curious number of insights into how they plan out their movies.
VivziePop, Shuang Hu, Sambucha, and Filup Molina
Credit score: Mashable / VidCon 2025
Earlier than even getting began on a script, take into consideration who your viewers is and who your characters are, Molina recommends. As an illustration, VivziePop picks out robust character beats earlier than beginning an episode or present, however says she writes the episodic scripts for her exhibits years upfront, as a result of, in fact, “animation takes a long time.” Sambucha tries to make sure all of his work has a broad sufficient viewers that he (a 29-year-old man), his fiancé (a mid-20s Asian girl), and his buddy (a white man in his 60s) benefit from the content material. And Hu says she begins with a punchline and works backwards — all whereas writing for her childhood self.
“The ideas for their content [are] based in curiosity,” Molina stated, noting a development at VidCon usually — curiosity is king in relation to content material.
So far as hooks go, Sambucha says you solely have three seconds to get folks excited about your video — and, in the end, it’s a must to lead with excessive stakes. A technique to try this, Molina says, is to restate the title of your video as quickly as doable. “It’s an easy shortcut to that hook,” he stated, including that he front-loads his exhibits with one of the best content material.
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“You have to say something, do something, or write something in the first three seconds that the audience needs answered in order to feel complete,” Hu stated. “If it’s an interesting enough question, the audience will stay to find out why.”
VivziePop hooks her viewers with totally different instruments relying on the vibe of the episode, so she’ll typically set it up with a scene that teases the remainder of the episode. “There’s no one way, that I’ve found, to do it,” she stated.
Lastly, the script writing begins. Hu stated she follows a basic course of. She begins with the hook, then provides within the setup, which solutions the who, what, when, the place, and the way of her story. Then she hits the escalation, adopted by the twist, or one thing surprising, and all of it ends with a payoff.
The panel took a take a look at screenwriting from a extra obscure perspective, however should you’re in search of one thing extra particular, a number of followers and creators within the viewers beneficial “Save the Cat! The Final E-book on Screenwriting You may Ever Want,” a ebook on screenwriting by Blake Snyder, which offers readers with line-by-line techniques for writing a script.
Mashable shall be dwell on the Anaheim Conference Middle this week, masking VidCon 2025. Verify again within the days forward at Mashable.com, the place we’ll be speaking to your favourite creators, masking the most recent traits, and sharing how creators are rising their followings, their affect, and making a dwelling on-line.
