Jessi Healey dives into social media’s newest shifts, from Instagram’s hashtag replace and Meta’s fact-checker removing to the TikTok ban and rising platforms like Threads and Bluesky.
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Social media platforms are at all times shifting, and savvy actual property brokers ought to monitor adjustments and adapt accordingly.
From the evolving position of hashtags to uncertainty round a TikTok ban, the panorama is something however static. New gamers like Bluesky are making waves, whereas acquainted ones reminiscent of Fb are making updates that have an effect on entrepreneurs and customers alike.
Right here’s a fast dive into the traits shaping social media immediately and what they imply for your enterprise.
Are hashtags lifeless?
In December, Instagram considerably modified hashtags, and a few individuals are prepared to provide them up. Must you? In all probability not.
The change Instagram made impacts solely how customers observe hashtags. Earlier than the shift, any Instagram person may observe a selected hashtag, and content material with that hashtag would present up of their feed, however now it won’t. Customers can nonetheless seek for a hashtag and see all content material utilizing that hashtag, so that they aren’t ineffective but.
Nonetheless, when you’ve got been spending numerous time fearful a few hashtag technique, you may in all probability minimize that out of your advertising and marketing to-do listing. As an alternative, choose a couple of robust hashtags folks may be looking for associated to your key phrases, and stick to these. There isn’t a have to spend time doing further issues that aren’t as more likely to yield outcomes.
The place are we at with the TikTok ban?
As of now, the TikTok ban remains to be set to enter impact on Jan. 19, 2025. Whereas the Supreme Court docket has agreed to listen to arguments, it hasn’t paused the ban, leaving the platform’s future unsure.
If TikTok is a key a part of your advertising and marketing technique, now could be the time to diversify. Encourage your TikTok viewers to observe you on different platforms, particularly your web site, weblog and e mail listing. That is additionally a terrific alternative to construct an e mail subscriber base by asking loyal followers to remain linked by means of direct channels.
Don’t overlook the ban may have an effect on different apps owned by TikTok’s father or mother firm, Bytedance, which incorporates Lemon8 and the beloved video enhancing app CapCut.
Fb fact-checks out
Mark Zuckerberg not too long ago introduced that Meta will now not use fact-checkers on its platforms, together with Fb, Instagram, Threads and WhatsApp. Citing considerations about bias, Meta plans to implement a program referred to as Group Notes just like the method X, previously Twitter, makes use of.
Reactions to this announcement have been combined, and it’s unclear how this shift will have an effect on person belief or visitors on Meta’s platforms. Time will inform if this transformation prompts vital shifts in person habits or impacts entrepreneurs.
It’s a Bluesky forward
Bluesky, the up-and-coming social media platform, continues to develop, albeit at a slower tempo. A lot of its new customers are former Twitter fanatics (referred to as “Twitter quitters”), with some additionally migrating away from Meta platforms because of latest controversies, such because the fact-checker resolution.
Whereas Bluesky remains to be in its early phases, its development suggests it’s value keeping track of for future alternatives.
Threads person depend is rising
Threads, Meta’s X-like platform, not too long ago reached 300 million customers and reveals no indicators of slowing down. Its constant development signifies that Threads is right here to remain. In case your audience is probably going to make use of Threads — or already has — it may be time to include the platform into your social media technique.
Takeaways for actual property brokers:
- Don’t skip the hashtags, however set them and overlook them
- All the time inform your followers the place to search out you outdoors of social media
- Be looking out for neighborhood notes to interchange fact-checkers on Meta platforms
- Take into consideration testing Bluesky to remain forward of rising platforms
- It may be time to think about including Threads to your social media technique
Social media shifts current alternatives. Concentrate on platforms the place your viewers is lively, adapt to adjustments in performance, and at all times keep a direct line to your followers by means of e mail and different owned channels. A diversified technique will guarantee your advertising and marketing stays efficient, it doesn’t matter what traits emerge.
Jessi Healey is a contract author and social media supervisor specializing in actual property. Discover her on Instagram, LinkedIn, Threads, or Bluesky.
