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America Age > Blog > Real Estate > To reach luxurious actual property, know your viewers
Real Estate

To reach luxurious actual property, know your viewers

Enspirers | Editorial Board
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To reach luxurious actual property, know your viewers
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Daniel McVicar, Eloy Carmenate and Victoria Levitam spoke at Inman Luxurious Join in Las Vegas on Tuesday in a panel titled “From City to City: Trends & Opportunities in Emerging Luxury Markets.”

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Wish to succeed within the worldwide actual property market? Know your viewers.

That’s in response to panelists at Inman’s Luxurious Join occasion in Las Vegas Tuesday, who spoke at a session known as “From City to City: Trends & Opportunities in Emerging Luxury Markets.”

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“When a high-net-worth individual in our network is referred, this is a person that is referred with a lot of care and I respect that,” stated Daniel McVicar, ambassador and world director for Santandrea Luxurious Houses & High Properties in Milan, Italy.

“In the luxury market, it’s essential that people are taken care of. You don’t want to lose a client because you referred them to the wrong person. You don’t want to lose a friend because you referred them to the wrong person. I consider them friends and family when I receive the referral.”

Eloy Carmenate, a dealer affiliate at Corcoran in Miami, agreed.

“Your client is trusting you to connect to somebody who is important,” Carmenate stated. “Network is everything. You have to know the right people.”

In an effort to try this, it’s important to change into an skilled in your clientele, in response to Carmenate. He is aware of the place his purchasers dwell, the place they’ve second properties, the place they journey, what number of youngsters they’ve, what number of instances they’ve been married.

“We know a lot about them,” Carmenate stated.

You additionally must journey to the locations you hear your purchasers speaking about, he added.

“Typically, it’s Spain, France, Italy and the U.K.,” he stated. “Athens is emerging and we’ve all heard about the phenomenon that’s going on in Portugal.”

You additionally construct your community by the folks your purchasers introduce you to, Carmenate stated, noting he had met a current consumer with a Swiss connection at an American wedding ceremony.

“You never know where the next one is going to come from,” he stated.

Victoria Levitam, managing associate at The Company in Panama Metropolis, Panama, is aware of what her purchasers need and is utilizing that to promote them on shopping for in her “very special country.”

“Panama is not just a destination; it’s an incredible opportunity,” Levitam stated. “It’s the Singapore of the Americas. Everything in real estate is about location, location, location. Panama is the heart of the world, the heart of the Americas. The connectivity is amazing.”

“We have one of the seven wonders of the world, which is the Panama Canal. It has for several decades been one of the best-kept secrets for local elites and top business leaders around the world where they have chosen Panama because of its capable business environment, logistics and connectivity and security as well.”

Carmenate jumped in. “I’m going to be using you for my referrals. She’s sold me on Panama. I’m going to be visiting there very soon.”

McVicar, who can be a tv actor, drew a connection between performing for a broader viewers to performing for a consumer.

“There’s a big crossover,” he stated. “Really, you’re a public figure when you’re a real estate professional.”

He suggested brokers to be themselves, however a model of themselves they create.

“Create a character for yourself to be that character,” he stated. “And of course, the secret to acting is listening.”

Requested about rising markets, Carmenate named Singapore, Dubai and Milan, all of which have good climate, tax circumstances and healthcare. He suggested brokers to remain knowledgeable.

“If you’re going to raise the bar with your own clientele, you have to know what you’re talking about,” he stated.

“You have to know what’s going on in the world.”

E-mail Andrea V. Brambila.

Like me on Fb | Observe me on Twitter

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