TikTok mother or father firm ByteDance is pulling the plug on TikTok Music, its short-lived music streaming service, by November. Launched simply over a 12 months in the past in July 2023, the platform debuted in Indonesia and Brazil as a part of the corporate’s effort to broaden its TikTok empire into music streaming.
“We will be closing TikTok Music at the end of November in order to focus on our goal of furthering TikTok’s role in driving even greater music listening and value on music streaming services, for the benefit of artists, songwriters, and the industry,” Ole Obermann, TikTok’s world head of music enterprise growth, mentioned in a press release.
ByteDance has lengthy had a strained relationship with the music trade in the US. Earlier this 12 months, a royalties dispute with Common Music Group (UMG) led the writer to drag its complete music library from the platform. Whereas TikTok denied UMG’s claims, the two finally resolved the disagreement and reached a brand new deal.
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TikTok performs a significant function in music discovery, with about 107 million customers within the U.S., and 67 p.c of these customers saying they’re extra more likely to search out a tune after listening to it on the app. TikTok music, initially referred to as Resso, was rebranded to TikTok Music in 2023 and had expanded to Singapore, Australia, and Mexico on a doable path towards the US. Nonetheless, it confronted setbacks, together with being banned in India earlier this 12 months.
TikTok Music, like Spotify, operates as a freemium subscription service. With the service shutting down on Nov. 28, Apple customers have till then to request refunds. Google Play subscribers with plans extending past Nov. 28 will robotically obtain a refund or can request one by means of Google Play earlier than the service sunsets.
