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The passive prospecting of getting YouTube movies advertising your online business when you do different issues is unmatched. On this article, Noah Escobar shares the easy-to-follow, step-by-step course of he’s utilized to generate over $150,000 in GCI previously 15 months.
Escobar is a 24-year-old agent who started his profession by interning for me at Berkshire Hathaway HomeServices Seashore Properties of Florida and has discovered early success using three particular forms of YouTube movies.
When requested why he determined to start out recording and posting on YouTube, he stated, “Before I came on as an intern for you, I was doing video production for my church, so I had a little bit of experience with a camera. Once I began my internship and began shooting your videos, I saw how powerful those videos were for your career. Based on that, when I graduated from college and started my sales career, I knew I wanted video to be a large part of how I built my business.”
Escobar began getting severe about video and his YouTube channel within the first quarter of 2023. “I wanted to utilize it to help me with the ‘know, like, trust’ sales funnel process of my business,” he stated. “I focus on three specific types of videos. Each of these complements the others and helps me build an awareness of my business. The videos fall into these three categories: community videos, infrastructure update videos, and listing tour videos.”
Escobar has seen regular progress in his channel; his success proves you don’t want a big viewers to generate enterprise on YouTube. The bottom line is to remain centered on the forms of movies your best purchasers need and are looking for.
YouTube is now the second-largest search engine behind Google. This implies most people who find themselves viewing movies on YouTube come there on the lookout for particular data. That is utterly totally different from video views on Instagram or different social platforms that aren’t as search-driven.
“My first sale from YouTube came from a community video where I was discussing the new homes being built and planned in a specific neighborhood. I was at the beach with my girlfriend, and when we came out of the Gulf, I saw that I had a voicemail. The voicemail said, ‘I saw your video highlighting Watersound Origins. I’m coming to town in a few days, and I’d love for you to show us that neighborhood.’ Within five days of seeing my video, they came into town and were under contract for $1.2 million on a home that had been closed for cash two weeks later. I’ve since closed six homes in that one neighborhood,” Escobar defined.
The video his first shopper known as on solely had 600 views. This confirmed him that it isn’t in regards to the variety of views however the high quality of the views. He began by taking pictures the movies himself however rapidly pivoted and located a videographer who shoots and edits the movies for him now. He highlighted this truth to verify anybody contemplating taking pictures movies realizes that it may be accomplished, whether or not they have previous video expertise or not.
The next is a breakdown of every sort of video he shoots and contains slides he offered that element the circulate for every fashion.
Neighborhood movies
The neighborhood movies are the top-producing movies for lead technology for him proper now. These are movies the place he highlights the facilities, location, forms of properties, and so forth., for a particular neighborhood.
By specializing in the key phrases folks would use when on the lookout for details about these particular neighborhoods, he has been in a position to rank at or close to the highest of natural search on YouTube for the communities he has highlighted. He’s discovered that a number of movies highlighting totally different phases of a neighborhood compound his means to be seen because the professional for that neighborhood as nicely.
“When I have multiple videos for a specific neighborhood, the viewers typically watch more than one of my videos. The more time they are watching, the more opportunity I have to build virtual rapport with them,” Escobar defined.
The next is the circulate he makes use of and his thought course of in every part of those movies:
Infrastructure replace movies
Infrastructure replace movies have given him the power to supply content material on areas which can be underneath growth when most individuals are questioning what’s coming. In these movies, he goes over the mission, the facilities and the way this mission will have an effect on the encompassing areas.
By being the primary individual to submit movies on many of those initiatives, he has seen most of those movies open up on the prime of natural searches for the neighborhood identify. His subsequent follow-up movies, because the mission develops, add to his authority in seek for the brand new growth.
He’s highlighted nationwide builder communities by interviewing their onsite gross sales members constructing relationships which have led to referrals because of the worth and publicity his movies convey to the builders and the communities. He’s accomplished the identical with native builders. These have given him publicity and extra searchable content material. This win-win video sort has led to listings with builders together with purchaser leads.
The next is the circulate and thought course of he has for the infrastructure replace movies:
Itemizing tour movies
Itemizing tour movies serve a number of functions. The primary is to professionally market the itemizing in a manner that pulls a purchaser. The second is to showcase himself as an expert marketer resulting in further itemizing alternatives. The third is to have these movies as examples of the kind of advertising he does for purchasers who checklist with him. He shares these in his itemizing appointments to assist him spotlight his worth and shut extra listings.
When Escobar first began, he had only a few listings. To beat this, he supplied to pay for the itemizing movies for itemizing brokers. He gave the itemizing agent credit score when he launched the house within the video after which highlighted the house.
This created a win-win-win scenario for the vendor, the itemizing agent and for him. The vendor acquired further, skilled publicity of his dwelling to potential consumers. The itemizing agent was in a position to present further advertising for his/her vendor for gratis to them, and Escobar had further content material he might use to draw consumers and present potential itemizing purchasers.
The next is the circulate he follows and the method he makes use of to supply all these movies:
“After I first began within the enterprise, I knew I couldn’t do enterprise with out actively prospecting. YouTube movies have given me a option to passively prospect on a constant foundation. Now that I’ve been doing this for over a yr, my movies are being watched day and evening.
The analytics YouTube offers present me that I’ve had 240.6 hours of watch time over the previous 28 days. After I break this right down to a mean every day quantity, it means individuals are watching my movies for 8.6 hours per day on common. That’s publicity and prospecting that’s selling me and my enterprise at a degree I couldn’t preserve if I used to be having to be on the cellphone that a lot,” Escobar stated.
In case you’ve been on the fence about leaning into producing YouTube movies for your online business, now’s the time to commit. Comply with this blueprint, and you should have success.
To see Noah Escobar’s movies and mannequin your native content material after them, try his YouTube channel.
