The rebranding effort, a collaboration with Tiny Wins, a distinguished company identified for purchasers similar to Tony Robbins, Visa and CBRE, features a recent visible identification, superior know-how instruments and a renewed dedication to customer-focused service.
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The Keyes Firm, Florida’s largest impartial actual property agency, has introduced the rollout of a model refresh forward of its a centesimal anniversary in February 2026.
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The rebranding effort, a collaboration with Tiny Wins, a distinguished company identified for purchasers similar to Tony Robbins, Visa and CBRE, features a recent visible identification, superior know-how instruments and a renewed dedication to customer-focused service.
Madeline Mordarski | The Keyes Firm
Keyes engaged in additional than 30 focus teams and workshops with managers and associates throughout the corporate to assemble priceless insights to help with the rebrand.
“Our focus groups revealed that Keyes is often seen as ‘the best-kept secret’ in Florida real estate — a firm that radiates warmth and community, where real estate is truly at the heart of life,” Madeline Mordarski, chief advertising officer at Keyes, mentioned in an announcement. “This rebrand honors that legacy while uniting our team under one, strong identity that reflects who we are across Florida as we approach a century of service.”
Highlights of the rebrand
- Visible refresh: A brand new brand merges the unique Twenties brand with up to date fashion, complemented by a heat and vibrant coloration palette impressed by Florida’s panorama with major colours like Everglade Inexperienced, Miami Sands, and Delray Seashore, accented by Sundown Clay, Coral Blush and Biscayne Blue. Hand-drawn illustrations of landmarks and houses add a playful, localized contact.
- New tagline: You’re Residence Right here™ displays Keyes’ emphasis on neighborhood and personalised service.
- Expertise upgrades: Instruments like RealReports (AI-powered property insights) and Sunny AI Assistant improve shopper interactions, whereas a Zillow Itemizing Showcase partnership optimizes listings.
- Agent help: Expanded concierge companies and personalised coaching applications strengthen the capabilities of Keyes’ actual property workforce.
- Strategic partnerships: Collaborations with Vistabee, HouseAmp (Sale Prepared Financing), New Estates Solely and Zillow Itemizing Showcase assist showcase listings and share the brand new model.
- Fingers-on help: Expanded concierge help for brokers with personalised coaching and improvement assets ensures Keyes’ workforce has hands-on help to supply distinctive service.
Christina Pappas | The Keyes Firm
Keyes President Christina Pappas emphasised the agency’s dedication to mixing modern instruments with its hallmark private contact, stating, “In a real estate industry undergoing significant consolidation and standardization, we’re committed to staying true to our roots, emphasizing what is timeless: personal, hands-on service and operating on the belief that connection and community is at the heart of real estate.”
A legacy constructed on neighborhood
Mike Pappas | The Keyes Firm
CEO Mike Pappas highlighted Keyes’ dedication to its roots, stating “That truth is at the heart of Keyes’ enduring legacy. We first opened our doors on Biscayne Boulevard in 1926, and have grown with Florida over the past century, always focused on providing the best for our neighbors. This rebranding underscores our commitment to staying rooted in community and connection as we prepare for the next century of service.”
With the brand new model in place, Keyes is poised for the subsequent chapter in its historical past, combining a century-old legacy with forward-thinking innovation.
