Taylor Swift introduced her upcoming twelfth studio album on Tuesday and the vigilante sh*t has already begun amongst sleuthing followers.
The pop icon appeared in a clip from her associate Travis Kelce’s New Heights podcast, revealing her newest period, The Lifetime of a Showgirl, by pulling a blurred-out vinyl from a personalised suitcase. The publish was scheduled for 12:12 a.m. on Aug. 12 for Swift’s twelfth album, to comply with The Tortured Poets Division launched in April 2024.
“So, I wanted to show you something,” she says within the clip to Kelce and his co-host brother Jason Kelce. “This is my brand new album, The Life of a Showgirl.”
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On Monday, Swift had posted an album tease on Instagram with a carousel of photos from the artist’s history-making Eras Tour with the caption, “Thinking about when she said ‘See you next era…’ ❤️🔥” In every picture, Swift is carrying an orange-hued costume, now the model palette for The Lifetime of a Showgirl.
Primarily, you are about to see a variety of orange in your feed. The Empire State Constructing, Swift’s social media pages, and Swift’s web site have pivoted to the album’s branding of glowing orange and greenish cyan, and followers can now preorder the vinyl, cassette, or CD variations.
Mashable Development Report
Preorders ship earlier than Oct. 13, however the web site states this isn’t the discharge date for The Lifetime of a Showgirl, which is but to be introduced.
Taylor Swift’s web site is all cyan and orange.
Credit score: Taylor Swift

Taylor Swift’s X web page…
Credit score: X / Taylor Swift

…and Instagram…
Credit score: Instagram / Taylor Swift

And TikTok.
Credit score: TikTok / Taylor Swift
Noticed by Billboard, Swift additionally launched a Spotify playlist named And, child, that’s present enterprise for you to accompany Tuesday’s announcement. There’s 22 songs on the playlist from Swift’s earlier albums like Purple, 1989, and fame, and the writer notes they’re all tracks produced by Max Martin and Shellback, presumably hinting at their involvement in The Lifetime of a Showgirl.
As is the customized for Swifties with a brand new album launch, the followers are in full sleuth mode. Some are drawing traces between what Swift stated through the Eras Tour to ask Sabrina Carpenter onstage, and what Carpenter has posted on Instagram, to counsel she might function on the album.

Taylor Swift and Sabrina Carpenter carried out throughout evening two of The Eras Tour on Oct. 26, 2024 in New Orleans.
Credit score: TAS2024 / Getty Pictures for TAS
It is time to crimson yarn wall it, individuals. Nobody Poirots like a Taylor Swift fan. A superb place to begin will doubtless be the total New Heights episode, which lands on Wednesday at 7pm ET.
UPDATE: Aug. 12, 2025, 12:48 p.m. UTC Added Billboard’s keen-eyed spot of Taylor Swift’s new Spotify playlist.