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You simply offered a very low supply, and one of many sellers goes ballistic. How do you reply: “Fight, flight or freeze?”
Actual property brokers right now are consistently bombarded by high-pressure situations that may ship their physique into overdrive, flooding it with the stress hormones epinephrine (adrenaline), norepinephrine and cortisol.
Examples embody:
- Getting caught in site visitors if you’re working late for an necessary itemizing presentation.
- The client’s deal falls by way of as a consequence of an sudden tax lien being positioned on the property, their lease is up they usually have nowhere to reside.
- Your vendor calls you in a rage as a result of the purchaser’s agent confirmed the home and forgot to lock the entrance door.
Battle, flight or freeze?
Physiologist Walter Cannon described the “fight or flight” response in 1932. Once you understand a risk like a screaming vendor, your combat or flight response kicks in. This causes your physique to launch epinephrine (adrenaline) and norepinephrine into your bloodstream, your coronary heart price and blood stress improve, your pupils dilate, and your veins transfer away out of your pores and skin to reduce blood loss in case you might be injured.
What most individuals don’t talk about is a 3rd response referred to as “freeze.” That is typically described as “the deer in the headlights.” A typical instance amongst youngsters is once they’re actually scared at evening, they may “freeze” in place within the hope that no matter is scaring them will go away.
I bear in mind going into freeze mode once we had been at one in every of my shoppers and I had been strolling down the steps to deal with for a displaying. Curled up proper by the entrance door was an enormous rattlesnake. I simply stood there watching that large fats snake.
A number of moments later, one other couple and their son completed their displaying. As they had been leaving, the little boy turned to his mother and father and stated, “Hey look — a rattlesnake! Cool!”
For sure, my consumer and I made a decision to skip the displaying and go on to the following one.
Battle, flight or freeze when negotiating
In the present day, brokers are consistently bombarded with combat, flight or freeze conditions. Examples embody being caught in site visitors if you’re already late for an appointment, studying that an actual property transaction shouldn’t be going to shut on time and that your consumers will likely be out on the road with no place to reside, or receiving an irate name from a vendor who discovered their home was left open after a displaying.
Except you might be unusually calm and centered, every of those conditions can set off the cascade of combat, flight or freeze responses in your physique.
As an example how this works if you’re negotiating, let’s return to the instance of presenting a low supply the place the vendor goes ballistic.
Right here’s how the combat, flight or freeze reactions may play out in every of those situations:
Battle
Develop into indignant, confront the vendor, and inform him his itemizing is horribly overpriced.
The problem with this method is that if you turn into indignant, you solely escalate the scenario. As Pricey Abby as soon as stated, “The next time you feel like fighting fire with fire, remember that the fire department uses water.”
A greater combat method can be to keep away from this case by anticipating the vendor’s combat response and taking steps to avert it.
A superb approach to do that is to clarify to the vendor:
“My buyers have elected to write an offer that is substantially under your asking price. About 50 percent of the time these initial low offers turn into a closed transaction. I would like to request that you go through the offer, see what terms are agreeable, and then give me a counteroffer to see if this offer will be one of the 50 percent that will close. Does that work for you?”
Flight
If the vendor begins screaming, one response is to face up and depart the room.
A simpler method can be to say:
“Mr. Seller, would you please speak softly to me so I can understand what you are saying.”
If the vendor continues his rant, repeat your request:
“Mr. Seller, would you please speak softly to me so I can understand what you are saying; otherwise, I will have to leave.”
If this doesn’t work, arise and excuse your self by saying:
“I’m leaving now. Please contact me if you have any interest in pursuing this offer.”
Freeze
When most brokers discover themselves in a scenario the place a vendor is screaming at them, they go into freeze mode. The response is so sudden that they merely sit there and do nothing.
There isn’t any purpose that you simply or every other agent ought to should tolerate abusive therapy from a consumer. Whereas the vendor feels nice about unloading, you now turn into the one who’s risking a stress-related sickness. At all times bear in mind, you may stroll away.
Keep away from stress-related diseases
Actual property will be confrontational, and long-term stress places you at greater danger for coronary heart illness, hypertension and even most cancers. If you’re unable to keep away from a stress-provoking scenario, take steps to launch your anger if you get dwelling.
Bodily launch
Train is a robust option to rid your physique of adrenaline. Alternatively, releasing frustration by pounding a pillow or training deep respiratory may also help you reset.
Psychological calm
In aggravating negotiations, let go of being “right” and concentrate on energetic listening. Asking questions and taking notes permits the opposite occasion to really feel heard and reduces their anger whereas additionally minimizing the combat, flight, or freeze response and your individual stress response.
In high-pressure conditions, mastering your combat, flight or freeze response will be the distinction between an indignant consumer or a closed transaction. In the end, holding your cool helps you shut extra offers whereas concurrently defending your well being and well-being.
Bernice Ross, president and CEO of BrokerageUP and RealEstateCoach.com, and the founding father of RealEstateWealthForWomen.com is a nationwide speaker, writer and coach with over 1,500 printed articles.