A brand new TikTok pattern might quickly turn into somebody’s potential money cow … and in a really demure, very conscious method.
For anybody who has been on the web just lately, significantly TikTok, it has been almost not possible to not be bombarded with “Very Demure, Very Mindful” trending posts … and now somebody is making a transfer to lock up the rights to the catchphrase.
In response to new authorized docs obtained by TMZ, somebody named Jefferson Bates in Washington State filed docs to trademark “Very Demure .. Very Mindful ..”
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The fashionable phrase began earlier this month with a TikTok submit from a Chicago-based content material creator who goes by the deal with Jools LeBron.
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Unclear if Jools is behind the trademark — their authorities identify is just not identified — however as we beforehand famous, the individual submitting lists a Washington state handle … and makes use of a telephone quantity with a Nevada space code … whereas Jools is outwardly primarily based within the Windy Metropolis.
Whoever it’s behind the trademark app, they wish to use it for promoting, advertising and marketing and promotional companies … based on the docs.
The pattern’s actually blown up … with Hollywood stars leaping on the bandwagon, together with Jennifer Lopez, Kim Kardashian and Lindsay Lohan … simply to call a number of.