California-based proptech chief RealScout has launched the most recent addition to its award-winning suite of lead era instruments. The brand new product, Search Hyperlinks, permits brokers, groups and brokerages to distill fashionable house search parameters — equivalent to listings beneath $5 million in Los Angeles or beachfront condos in Miami — into a customized touchdown web page that buyers can entry in a single click on. RealScout’s platform tracks site visitors to the web page and generates automated follow-ups to transform guests to shoppers.
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California-based proptech chief RealScout has launched the most recent addition to its award-winning suite of lead era instruments. The brand new product, Search Hyperlinks, permits brokers, groups and brokerages to distill fashionable house search parameters — equivalent to listings beneath $5 million in Los Angeles or beachfront condos in Miami — into a customized touchdown web page that buyers can entry in a single click on. RealScout’s platform tracks site visitors to the web page and generates automated follow-ups to transform guests to shoppers.
Andrew Flachner | Credit score: RealScout
“Real estate professionals have been eager to cast a wider net for their lead generation efforts, and Search Links delivers exactly that,” RealScout President and co-founder Andrew Flachner mentioned in a written assertion.
“By providing agents with the ability to create highly targeted, shareable links that work seamlessly across multiple platforms, we’re empowering real estate professionals to meet clients where they are.”
Search Hyperlinks is completely obtainable to RealScout Professional+ customers, who can entry the instrument by means of their dashboard. To get began, brokers should create search templates primarily based on market developments of their space, equivalent to single-family properties beneath $600,000 in Nashville or $2 million properties in Brooklyn. RealScout updates MLS knowledge each quarter-hour, so the templates embrace up-to-date itemizing info.
Brokers can schedule day by day or weekly alerts for the template, to allow them to alter the search parameters as wanted.
After creating the template, brokers should create a person search hyperlink and start constructing the touchdown web page, which features a show identify (e.g. Listings in Downtown Chicago) and hero picture from RealScout’s database {of professional} images and graphic designs.
As soon as the web page is created, brokers can share the hyperlink on social media, use it in a pay-per-click promoting marketing campaign, embed it on their web site, or ship it in a textual content or electronic mail to a present shopper.
“Successful ad campaigns happen when the ad is not just a hook but a bridge connecting to the promised content on the other side of the click,” StreetText Co-CEO Stephen Whiting mentioned. “RealScout’s new Search Links feature makes this possible by allowing agents to generate specific, customizable home searches that create a direct path from ad to value.”
Search Hyperlinks is the primary vital replace to RealScout Professional+, which debuted in October 2023.
RealScout Professional+ is house to the corporate’s Auto Nurture function, which automates outreach efforts to new and present clientele with an agent’s CRM. Auto Nurture’s outreach efforts are bolstered by a Dwelling Worth Alert instrument and real-time market exercise alerts that align with every stage of a shopper’s actual property journey, from securing a mortgage to their tenth 12 months in homeownership.
“We’re incredibly excited to unveil Auto Nurture as part of the RealScout Pro+ release,” Flachner instructed Inman in 2023. “The impact of this feature has proven to be immediate, meaningful, and quantifiable for many of our customers.”
The introduction of RealScout Professional+ has bolstered the corporate’s profile, with RealScout securing enterprise offers Wherever Actual Property, Sotheby’s Worldwide Realty company-owned workplaces, and Main Actual Property Firms of the World this 12 months.
