Craig Rowe opinions for Inman a digital advertising answer referred to as RealForce, which affords an array of enterprise-level capabilities perfect for empowering advertising and artistic groups for big-brand brokerages.
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RealForce is advertising and promoting administration software program.
Platforms: Browser
Excellent for: Advertising and marketing leads; brokers; brokers; giant brokerages
High promoting factors:
- Complete marketing campaign oversight
- Enterprise-ready; scalable to smaller ops
- CRM, web site integrations
- A number of advert community choices
- Simplifies promoting workflows
High issues:
Whereas this is a perfect software for advertising workers and crew leads at massive brokerages, it could run into redundancies in smaller brokerages leveraging CRM or stand-alone advertising options
What it is best to know
RealForce was as soon as Adfenix, do you have to suppose you haven’t heard of it earlier than. To train the phoenix metaphor, the product has matured tremendously as an answer, rising as much as be one thing greater than easy advertising software program.
What RealForce affords is basically tantamount to having available an outsourced digital promoting company. It manages to encapsulate nearly all the tactical processes a brokerage would pay an company to do. Granted, technique remains to be as much as you; it’s not a software program firm’s job that will help you resolve what you need to be. However determine that out, and RealForce will assist you to talk it.
The answer blends advert creation, advert community choice (Fb, YouTube, and many others.), budgeting and efficiency. I very very like that the Program Builder module doesn’t stick solely to campaigns round listings; it’s additionally constructed to implement model consciousness for a brokerage or a crew.
You could possibly use it for recruiting, or to promote enterprise milestones and new hires. This helps clarify my take that RealForce is nearly as a lot an company as it’s software program. Its instruments aren’t relegated to guide technology or itemizing posts.
RealForce is scalable and versatile, permitting for results in be pulled in from an internet site to be used in particular campaigns, or leads can come from its personal widget, which affords a fast survey for segmentation and marketing campaign categorization.
The media administration performance supplies a library from which firm branding components and property could be organized and managed. You should use it for logos or whole advertisements that could be routinely a part of an outreach effort. Video content material could be saved right here, too.
If you wish to print issues, RealForce grabbed the API from ExpressDocs so postcards or flyers designed inside it may be despatched on to the retail manufacturing home, full along with your mailing listing.
Listings could be fed into the RealForce UI to make sure property info stays constant between preliminary settlement, MLS enter and marketing campaign creation. There’s no sense in risking the flawed sq. footage or incorrect dwelling facilities via handbook marketing campaign creation.
It’s additionally typically a great way to work, because it helps to have your product property tightly connected to their advertising efforts. Keep in mind the times of taking a look at a printed MLS sheet to enter kitchen options into Adobe InDesign? I do.
The benefits and options listed below are many, however I would like readers to be aware of RealForce’s vertical mannequin, and its means to mix what most brokerages pay a number of firms to offer. Wasted cash is one downside with a fragmented advertising tech stack; the most important concern, although, needs to be the disjointed content material and knowledge.
In case you use Fb immediately, these efficiency outcomes and its artistic are housed there. If a few of your brokers are massive on YouTube, that’s the place that enterprise intelligence will keep.
Moreover, brokers and brokers aren’t all the time one of the best at speaking what they need from an advert marketing campaign, on high of being poor time managers when it comes non-deal associated enterprise duties, which means they simply by no means get the advertising crew what they want when it’s wanted. “The listing went live three days ago and you’re just now asking me to create the campaign?”
RealForce can remedy all of that, in addition to lot of different enterprise wants. Give your artistic crew one thing to sink their enamel into for 2025, like 100+ brokerages already working with RealForce have performed.
Have a expertise product you wish to talk about? E mail Craig Rowe
Craig C. Rowe began in industrial actual property on the daybreak of the dot-com growth, serving to an array of economic actual property firms fortify their on-line presence and analyze inside software program selections. He now helps brokers with expertise selections and advertising via reviewing software program and tech for Inman.
