A well-liked illustration and animation app for iPads has proudly declared that it is AI-free.
On Sunday, Procreate posted a video on X of CEO James Cuda, saying, the app will not be introducing any generative AI into its merchandise.
“I really fucking hate generative AI. I don’t like what’s happening in the industry and I don’t like what it’s doing to artists,” stated Cuda. “We don’t exactly know where this story is going or how it ends, but we believe that we’re on the right path supporting human creativity,” he continued.
On Procreate’s web site, a web page explaining the app’s determination says it will not use generative AI, that it does not have entry to consumer work, and that consumer exercise isn’t tracked by Procreate. The inference right here is that Procreate will not use artists’ works to coach and implement generative AI instruments, not like different inventive instruments which are doing simply that. Not like, Cuda who did not mince phrases, Procreate believes there’s a spot for generative AI, simply not within the inventive house: “We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.”
Mashable Gentle Velocity
Procreate’s anti-AI stance displays a rising sentiment in artist communities that generative AI devalues human-created artwork. Firms like Adobe and Canva have jumped on the AI bandwagon by providing generative AI instruments for producing and enhancing multimedia. Such instruments not solely threaten to exchange jobs in inventive industries, they’re educated on human-created artwork, generally with out credit score or consent. The implementation of generative AI options for creativity instruments has stoked worry and distrust amongst creatives who really feel that their livelihoods are being snuffed out by the very instruments they depend on.
Lately, a really tone-deaf Apple advert that actually crushed artist instruments right into a glossy iPad Professional — that comes filled with AI-powered inventive instruments — all however confirmed customers’ suspicions about tech. “I heard the underlying message loud and clear,” wrote Mashable’s Mike Pearl. “Companies don’t have to pretend they respect their customers; they just have to get them to part with their money.”
Quite a bit has modified in a 12 months, since many generative AI instruments had been let free on the lots. Wall Avenue’s demand for AI funding has waned, and shopper response to utilizing generative AI for inventive duties, like writing a fan letter to an Olympian, has not been obtained as positively as anticipated.
Final 12 months, Procreate’s declaration would have been thought-about enterprise suicide. However at this time, it may be the important thing to buyer loyalty. Cuda’s put up, which has 60,000 likes and counting, is crammed with feedback of help and appreciation, apart from the occasional feedback that stated it was short-sighted. “I am an occasional user of this software, but now I will enjoy using it all the way more,” stated one X consumer.
“Makes me incredibly happy to continue using the app. Please never sell out to suits that don’t care even if the money is big,” stated one other. “In a world full of companies putting AI in everything they make, this sounds so nice,” echoed one other X consumer.
