Rick Guerrero and social media star Jenny Lynn Tran talk about how you should use content material so as to add worth, educate, and join with shoppers and colleagues.
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In a latest episode of my podcast, I had the pleasure of talking with Jenny Lynn Tran, a mortgage skilled and social media rockstar from the Pacific Northwest. Tran’s journey into the actual property and mortgage business shouldn’t be solely inspiring but additionally filled with actionable insights for Realtors seeking to develop their companies.
Right here’s why each Realtor ought to watch this episode and the way it may also help you are taking your small business to the subsequent degree.
1. Construct genuine connections by way of social media
Tran and I met by way of Instagram, and it’s an ideal instance of how actual property professionals can leverage social media to attach with like-minded people. Authenticity is essential.
Tran emphasised how displaying up as your true self on social media may also help you appeal to shoppers and colleagues who align together with your values. Folks need to work with actual people, not personas. By being real, you’ll create deeper connections that may result in long-lasting enterprise relationships.
2. Educate your shoppers to construct belief
Tran is a agency believer in educating her shoppers, particularly in relation to monetary literacy and making ready for homeownership. She tailors her method based mostly on every consumer’s distinctive state of affairs, which permits her to information them on their path to homeownership — even when it takes time. As Realtors, offering schooling and customized roadmaps in your shoppers can place you as a trusted advisor, not only a transaction facilitator.
Tip: Take the time to ask your shoppers about their targets and challenges. Then, supply them a transparent plan for reaching homeownership, whether or not it’s instant or sooner or later.
3. Leverage podcasts to create worth in your companions
Tran’s podcast serves as a platform for Realtors and native companies to share their tales, and this creates worth past simply enterprise transactions. Realtors can be taught from this method by creating their very own content material, comparable to a podcast or video sequence, to showcase their companions and supply helpful insights to their viewers.
Tip: Use a podcast or video platform to spotlight the success tales of your companions and shoppers. This not solely builds relationships but additionally creates a invaluable advertising and marketing software.
4. Overcome challenges with resilience and mindset
Tran’s private story of overcoming adversity, together with working three jobs and constructing her credit score from scratch, is a testomony to the ability of resilience. She shares how mindset and perseverance may also help you overcome obstacles, each personally and professionally. For Realtors, it is a highly effective reminder that constructing a profitable profession takes time, endurance and a deal with long-term targets.
Tip: Replicate by yourself challenges and the way you’ve overcome them. Use these tales to encourage your shoppers and construct deeper connections.
This dialog is filled with actionable insights that may assist Realtors develop their companies by specializing in genuine connections, consumer schooling and including worth to their communities. For those who’re seeking to elevate your small business, begin by tuning into this episode and making use of these methods to your each day practices.
Rick Guerrero is the Director of Department Gross sales and Strategic Partnerships at US Mortgage Corp. You’ll be able to observe him on Fb or join with him on LinkedIn.
