In 2024, Opendoor has ramped up its advertising with numerous artistic businesses, which included a Tremendous Bowl regional advert and stunt by Mischief @ No Fastened Handle that featured a stay TV home sale in Atlanta. Different current campaigns embody break-up-themed spots from Alma, launched after Valentine’s Day in partnership with OkCupid, and a Halloween advert by VaynerMedia starring a vampire and her garlic-growing neighbor.
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Opendoor is planning to make a memorable mark this vacation season with a contemporary tackle the turducken in its first Thanksgiving-themed marketing campaign, Adweek reported on Friday.
The actual property firm will put a brand new spin on the traditional turducken, a dish popularized by chef Paul Prudhomme and NFL legend John Madden. The time period “turducken” has developed right into a playful label for something that mixes three parts, whether or not in meals, language or ideas. Whereas the phrase’s exact origins stay unclear, its recognition continues to develop.
The marketing campaign, developed by unbiased company Venables Bell + Companions, contains a humorous have a look at the evolution of turducken. The advert exhibits household and good friend gatherings by means of totally different eras, from “culinary pioneers” of the 18th century to a stereotypical Nineteen Fifties nuclear household. In every period, the turducken is humorously exaggerated with further limbs to emphasise each the humor and abundance.
Whereas the true property market’s fourth quarter usually experiences a lull, Opendoor hopes this marketing campaign encourages shoppers to “rethink the traditional off-season mindset around home selling,” David Corns, Opendoor’s chief advertising officer, mentioned.
The marketing campaign goals to advertise Opendoor’s choices, together with all-cash presents, itemizing with an Opendoor agent and the peace of mind of a sure sale.
The model additionally goals to “adapt our marketing tone to fit the moment,” Corns added.
Within the midst of a contentious election and the hectic vacation season approaching, Opendoor has embraced a extra lighthearted and humorous method to have interaction their viewers and supply some comedian aid throughout a irritating time. The “Turducken” advert will run on each linear and related TV, in addition to social media channels.
In 2024, Opendoor has ramped up its advertising with numerous artistic businesses, which included a Tremendous Bowl regional advert and stunt by Mischief @ No Fastened Handle that featured a stay TV home sale in Atlanta.
Different current campaigns embody break-up-themed spots from Alma, launched after Valentine’s Day in partnership with OkCupid, and a Halloween advert by VaynerMedia starring a vampire and her garlic-growing neighbor.
Throughout Opendoor’s Q3 earnings name, which is scheduled for Thursday, Nov. 7, the corporate will present an replace on its monetary efficiency, together with income figures and different key metrics.
