I come to you bearing horrible information: Netflix is coming on your short-form content-trained mind.
Netflix unveiled a complete host of adjustments coming to its platform in a weblog publish on Might 7, and amongst them is “a new way to discover,” aka a vertical video feed very similar to TikTok, Instagram Reels, or YouTube Shorts. Yet another place to doomscroll.
“In the coming weeks, we’ll be testing a vertical feed filled with clips of Netflix shows and movies to make discovery easy and fun. You’ll be able to tap to watch the whole show or movie immediately, add it to My List, or share with friends,” Netflix stated in its weblog publish. The vertical video change is barely affecting the cellular model of the Netflix app.
After all, it’s going to be attention-grabbing to see how this really works. Most — if not all — of the content material obtainable on Netflix is shot horizontally, which is not supreme for vertical viewing. However this is not a very stunning transfer from Netflix. Quick-form video content material is king, and persons are already watching entire films on their TikTok For You Web page. And, as TechCrunch factors out, this comes at a time by which competitors amongst platforms for viewer consideration is at an all-time excessive, with audiences on the lookout for fast leisure over long-form viewing.
Mashable Mild Pace
Put merely: Our consideration spans are brief, and Netflix is attempting to maintain up.
One other preview of the vertical video feed from Netflix.
Credit score: Netflix
“We know that swiping through a vertical feed on social media apps is an easy way to browse video content,” Chief Product Officer Eunice Kim stated in a press briefing, in accordance with The Verge. “And we also know that our members love to browse our clips and trailers to find their next obsession.”
Not all customers are bought on the change. The preview picture of the brand new vertical feed nods to the Netflix sequence No person Needs This, which feels a bit literal. In a Reddit thread concerning the transfer, one person posted sarcastically: “LETS GOOOOO AI AND TIKTOK. Movies as TikTok feeds, chat gpt, grok, maybe we can get some bitcoin in there too?” One other person stated, “Enshittification comes for us all.” “why does everything keep getting worse,” one other person commented.
Netflix additionally introduced that it will redesign its whole homepage, deliver generative AI to go looking and discovery, and replace its suggestions.
