Quartz
A younger Indian rival believes it can beat Shopify everywhere in the world
Shopify, the online store builder for e-commerce companies, has been around for almost 16 years, making it one of the oldest firms in the segment. Born as late as 2020, during the pandemic, Dukaan is already confident of beating Shopify anywhere in the world. The Canadian behemoth, meanwhile, has faced “a serious performance problem,” according to Dukaan co-founder and chief technology officer Subhash Choudhary.
