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Go behind the scenes with Inman’s Dani Vanderboegh to get the solutions to all of your burning questions on the most recent releases. Keep tuned to Actual Tea, the intersection of actual property and actuality TV.
In one other addition to its actual property actuality TV portfolio, Netflix launched Proudly owning Manhattan on Friday, June 28, 2024. It’s based mostly on Ryan Serhant, of Million Greenback Itemizing New York fame, and the highest brokers (principally) at his 4-year-old, self-funded New York Metropolis brokerage, SERHANT.
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After a floundering performing profession, Serhant bought into actual property 12 years in the past. He spent a decade of that point on MDLNY earlier than deciding to start out his personal brokerage.
As his brokers would be the first to let you know, Serhant has a novel understanding of social media, with 2 million Instagram followers, greater than 809,000 TikTok followers, and 170,000+ followers on X, previously Twitter, which is why Serhant created SERHANT. Studios, an in-house manufacturing firm, to assist be certain that he and his brokers have every part they should craft high-quality social media and advertising and marketing always.
If you happen to’re not acquainted with Serhant from social, you may acknowledge Serhant from Million Greenback Itemizing: Ryan’s Renovation, Promote It Like Serhant, Million Greenback Itemizing New York: Ryan’s Wedding ceremony, Watch What Occurs Stay with Andy Cohen, and even his cameo on And Simply Like That …
As an viewers, we haven’t actually seen what Ryan Serhant has been as much as since MDLNY went on pause in 2022. “On pause” is the enjoyable time period that Bravo has for eradicating somebody or one thing from the air, with the ever-mysterious opening for it to return or unpause at any time. However with Serhant’s new Netflix present, one wonders if that may come to move on this case.
Beneath, get caught up with Serhant in his personal phrases.
Ryan Serhant
To kick the showcase, and presumably fill within the blanks for unfamiliar viewers on the brand new streaming platform, we’re reintroduced to Ryan Serhant.
“My name is Ryan Serhant. And I’m one of the top, if not the top, real estate broker in the world. And I do over $1 billion in sales every year. I’m a CEO and founder of SERHANT., the greatest real estate brokerage in the history of the known universe. And I never, ever exaggerate anything,” Serhant says with levity.
“After selling real estate for 12 years and being on a TV show called Million Dollar Listing New York for 10 years, like a lunatic, I decided to start my own company. We’re at about 350 agents, and it’s been about two and a half years,” he says.
SERHANT. launched in 2020, however there’s a lag between filming and when the present aired on Netflix. And in a pre-launch interview, Serhant informed Inman that the agent rely is now nearer to 600 brokers.
“Every single person told me to not start my own company. And when everyone said no, I took that as a hard yes. Now I’m competing against huge companies, majorly funded companies, with billions of dollars. And then me by myself. Right now, we are the No. 6 brokerage in New York City. But I don’t want to be sixth at anything. I want to be first,” he stated.
Proudly owning Manhattan. Ryan Serhant from episode 101 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
“I guess my complete life, my home and each single greenback I’ve — as a result of I’m self-funded right here — on the success of this enterprise. I stroll the plank on my own each single day. If this doesn’t work out, there isn’t a plan B for me.
“Plan B is … is … is bankruptcy,” Serhant stammers on the finish of his intro. “So it, you know, it has to work.”
Try Ryan Serhant’s official bio right here.
Meet the brokers
After getting reacquainted with Serhant, he begins to introduce us to his world of penthouses, high-priority shoppers and high expertise.
“We look for agents who are incredibly hardworking, have a great book of business. I want multimillion-dollar producers. I want the best of the best to work here. And if you can’t sell, you can’t be here,” Serhant says in Episode 1.
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Proudly owning Manhattan. (L to R) Jordan March, Chloe Tucker Caine, Jade Shenker, Nile Lundgren, Jessica Markowski, Jordan Harm, Jessica Taylor, Savannah Gowarty and Ryan Serhant in episode 307 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
Get to know the large personalities making their debuts on Season 1 of Proudly owning Manhattan beneath.
Jordan Harm
Group: Serhant
Previously Ryan Serhant’s private assistant, the longest-lasting one in line with the bossman he now calls “Daddy Warbucks,” Jordan Harm has blossomed right into a high producer gunning for the “King of Tribeca” title.
“Some may think that I have an unfair advantage with Ryan. However, Ryan is kind of like family to me. I’ve done everything, from like his Christmas shopping, I was at his wedding, I was the first person in his office to hold Zena. I’ve been there through it all. You know, whether it’s fair or it’s unfair, it is what it is. And I put my time in, so I don’t know what to tell them,” Jordan Harm says.
“I’ve never had an assistant last as long as he did, and now he’s crushing it. Penthouses over here. Condos. Breaking records over here. Man, you must have learned from someone amazing,” Serhant says of Harm, pointing to himself.
Somewhat completely different than Serhant’s relationship along with his different brokers, Serhant and Harm are pleasing to look at as they go on a purchasing spree shopping for fits collectively, work by means of actual property issues and attend occasion after occasion collectively.
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Proudly owning Manhattan. (L to R) Ryan Serhant and Jordan Harm from episode 102 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
Serhant seemingly usually asks Harm if he desires to return to being his assistant. Harm says no, however that there’s a quantity that might make it occur. (It’s $500,000.)
Try Jordan Harm’s official bio right here.
Jade Shenker
Group: Serhant
Jade Shenker is SERHANT.’s first industrial agent, the driving drive of SERHANT.’s Industrial Collective.
“My goal for SERHANT. is to run the best commercial division that New York has ever seen — and make it sexy,” Jade Shenker says on the present.
“SERHANT. is the most followed brokerage in the world, and it’s brilliant to be able to use that following and close deals. My goal with commercial is to bring Ryan’s residential marketing approach to the plain boring commercial industry,” she provides.
“Jade threw me a curve ball,” Serhant says on the present. “I met her, and she was like, ‘Oh, I do commercial. Most people think commercial real estate agent, they think old white guy. But commercial real estate is a $20 trillion industry. So Jade has connections and wants to get into commercial — there could be a huge opportunity there.”
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Proudly owning Manhattan. Jade Shenker in episode 308 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
Shenker retains the revolutionary pondering coming all season lengthy. From taking dangers with advertising and marketing to throwing must-attend industrial occasions, she’s one to look at.
Learn Jade Shenker’s official bio right here.
Nile Lundgren
Group: Lundgren
With greater than a decade of representing shoppers in New York Metropolis and past, Nile Lundgren has greater than $300 million in gross sales underneath his belt, in line with his bio.
“$20 million is my sweet spot,” Lundgren says on the present.
“Nile is an incredibly accomplished real estate shark. One day he’s in New York City selling a $30 million mansion, the next day, he’s in Abu Dhabi, riding camels with billionaires,” Ryan Serhant says.
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Proudly owning Manhattan. (L to R) Jordan Harm and Nile Lundgren in episode 306 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
Lundgren additionally hosts “The Broker That Never Sleeps” podcast and contributes on Fox Enterprise and Varney & Co.
Try Nile Lundgren’s official bio right here.
Genesis Suero
Group: Lundgren
Génesis Suero is a profitable, Dominican-born tv character and New York Metropolis property skilled. She moved to the U.S. when she was 13 and have become a citizen at 21. In 2018, she was one of many first Dominican immigrants to win the Miss New York USA title and has since change into a correspondent for Telemundo’s En Casa Con Telemundo.
Take a fast have a look at her Instagram (with 149,000+ followers), and also you’ll discover footage of her alongside A-list celebrities, together with Anne Hathaway, Shakira, Mark Wahlberg, Michelle Monaghan, Tom Cruise, Gerard Butler, Guillermo del Toro, Salma Hayek — the record goes on and on — by means of her function as an leisure reporter with Telemundo.
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Proudly owning Manhattan. (L to R) Chloe Tucker Caine, Jessica Taylor, Jordan Harm and Genesis Suero in episode 308 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
You don’t see a ton of her on Season 1, however once you do, she brings the warmth.
Learn Genesis Suero’s official bio right here.
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Proudly owning Manhattan. Tricia Lee in Proudly owning Manhattan. Cr. Winnie Au/Netflix © 2024
Tricia Lee
Group: Tricia Lee
Earlier than leaping to SERHANT. and teaming up together with her accomplice, Jeffery St. Arromand, Tricia Lee offered $200 million in her solo profession. Earlier than her actual property profession, she owned and operated nail and wonder salon, Polish Bar Brooklyn.
“Through owning my nail salon, Polish Bar, I got to know every woman in Brooklyn. Over the course of those 10 years, I had 23,000 clients in my database that were probably the most powerful people in the city. And that is the foundation I used to really build my real estate business on,” Lee says.
She works on the Tricia Lee crew together with her important different, Jeffrey St. Arromand. “Working with your significant other … I would never suggest it. I don’t suggest it. I do it. And I do it well.”
“Tricia Lee is the honorary mayor of Brooklyn. She’s a million-dollar producer. I could go anywhere in Brooklyn with her, and she would not only know how to sell every property, she would also know who lives there,” Ryan Serhant says.
All through the season, viewers will see Lee and crew working onerous to develop into Manhattan.
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Proudly owning Manhattan. (L to R) Jordan Harm and Tricia Lee Riley in episode 303 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
She’s been a speaker on Knowledgeable Advertising with Black Enterprise Small Enterprise Expo, Tom Ferry and SERHANT.’s Promote it Like Serhant course. She’s additionally been named BK Reader’s High 5 Black Actual Property Brokers two years in a row.
Learn Tricia Lee’s official bio right here.
Jeffrey St. Arromand
Group: Tricia Lee
Jeffrey St. Arromand is the enterprise accomplice and important different of Tricia Lee. He’s received three Emmys as a sports activities tv producer, and he lends these storytelling chops to his actual property advertising and marketing.
With Group Tricia Lee, he’s had a hand in promoting over $300 million in actual property, in line with his bio.
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Proudly owning Manhattan. (L to R) Tricia Lee Riley and Jeffrey St Arromand in episode 302 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
Group Tricia Lee ranks within the Actual Traits High 250 Groups.
Learn Jeffrey St Arromand’s Official bio right here.
Chloe Tucker Caine
Group: Chloe Tucker Caine
Rising up in Los Angeles, Tucker Caine at all times had desires of turning into a Broadway star. She performed Sophie in Mamma Mia! on Broadway and did a Broadway Nationwide Tour earlier than turning to actual property, pondering it could be a facet gig.
“I thought I’d see Chloe Tucker Caine on the marquee, and it just turned out that I had bigger dreams. I wanted the whole damn skyline,” she says on the present.
“Chloe’s actually newer to the business. But even though she didn’t have that much experience in sales, you just know sometimes with people. She’s a performer,” Serhant says of the fireball agent. “She is fiercely competitive, and she has a strong personality. She does not take no for an answer — for better and for worse.”
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Proudly owning Manhattan. (L to R) Jade Shenker, Chloe Tucker Caine and Savannah Gowarty from episode 108 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
Chloe is hungry for that subsequent step, and Ryan Serhant thinks she’s prepared for it.
Try Chloe Tucker Caine’s official bio right here.
Jessica Markowski
Group: Bogard New York
Born and raised in New York Metropolis, Jessica Markowski was raised in Greenpoint, Brooklyn, by Polish immigrants.
She previously served as the top of communications for Screenshot, an organization based by Kim Kardashian and later offered to Snapchat in 2021.
Markowski has 227,000 Instagram followers and rising.
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Proudly owning Manhattan. (L to R) Jessica Markowski, Jade Shenker and Jessica Taylor from episode 108 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
“People assume, like, ‘Aw, she’s just a pretty girl.’ I get that all the time. ‘She’s just a pretty face.’ ‘She’s just a social media girl; she’s just a model girl,’” Markowski says on the present. “So I work at SERHANT. because Ryan understands social media better than anybody else.”
Try Jessica Markowski’s official bio right here.
Jonathan Nørmølle
Group: The NextGen Group
“I mean Ryan himself said it in Downtown magazine, that I am the face of the next generation of real estate brokers, buyers and sellers. I plan on being a top-producing agent, not just at SERHANT. but in New York City. I mean the world,” Jonathan Nørmølle says on the present.
With 437,000+ Instagram followers and a background in modeling, Jonathan Nørmølle has a novel aesthetic for actual property.
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Proudly owning Manhattan. (L to R) Ryan Serhant and Jonathan Frank Normolle from episode 102 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
“Jonathan Nørmølle is not your typical real estate agent. Now, I sleep in a suit. He rolls out of bed, and he looks like a rock star. So I took a chance on him, and I brought him into SERHANT.,” Ryan Serhant says of the younger agent on the present.
Learn Jonathan Nørmølle’s official bio right here.
Jordan March
Group: Empire Collective
Jordan March is the managing accomplice of the Empire Collective Group at SERHANT.
With 16 years of expertise, March has closed over $1 billion in gross sales and managed and skilled greater than 500 brokers, in line with his bio.
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Proudly owning Manhattan. (L to R) Jordan March and Chloe Tucker Caine in episode 303 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
“Jordan March is strongly committed to advancing the principles of New Urbanism to mitigate the environmental impacts of buildings. This includes implementing strategies such as energy conservation, green technology, and sustainable architectural practices to foster environmentally friendly and sustainable communities,” MEAWW.com experiences.
Learn Jordan March’s official bio right here.
Savannah Gowarty
Group: Elevated Advisement
This new agent from North Carolina had earlier expertise with a customized homebuilder earlier than making the transfer to SERHANT. and New York Metropolis. Because the season opens, she’s swimming in leases, attempting to show she’s bought the tenacity to do extra.
“New York real estate is just a completely different animal, but I came to the city because I want to build an empire,” Savvannah Gowarty says.
“My goal at SERHANT. is to work my way up and sell multimillion-dollar properties. But right now, because I’m new to New York City, I have to start with rentals,” the beginner tells viewers,” she provides. “I could have easily stayed in North Carolina, but I wanted more for myself, and I know I can make it here.”
“Savannah is one of our newest agents. She’s a Southern belle,” Ryan Serhant says in what’s most likely not an important Southern accent. “I saw a unique personality in her, a real hunger to survive and thrive. And so I told her that she could join our firm under what we call our Apprentice Program.”
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Proudly owning Manhattan. (L to R) Savannah Gowarty, Jessica Markowski and Jonathan Frank Normolle from episode 104 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
Try Savannah Gowarty’s official bio right here.
Jessica Taylor
After finishing her enterprise and psychology research at Oxford Brookes College in England, Jessica Taylor moved to New York Metropolis in 2014.
Specializing in luxurious gross sales and new growth, Taylor has been concerned in additional than $500 million in gross sales.
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Proudly owning Manhattan. (L to R) Jessica Taylor and Nile Lundgren from episode 107 of Proudly owning Manhattan. Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
A few of her offers have been featured within the “Big Ticket” part of The New York Instances.
Learn Jessica Taylor’s official bio right here.