The first trailer for the TV series “The Lord of the Rings: The Rings of Power” will debut on Super Bowl Sunday, Amazon Prime Video announced on Monday.
The teaser will cap off the first wave of promotion for the massively ambitious show, which launched Jan. 19 when Amazon unveiled the full title for the series in an elaborate video that involved real molten metal. Two weeks later, the streamer debuted 23 individual character posters for each of the show’s central cast that focused on their hands.
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Set to debut worldwide on Prime Video on Sept. 2, “The Rings of Power” is the rare streaming series to earn a major promotional cycle more than six months before its debut, which is fitting given that Amazon spent roughly $465 million on the first season alone — on top of the $250 million the company spent to secure the rights to the series from author J.R.R. Tolkien’s estate. The show will be set thousands of years before the events of Tolkien’s “Lord of the Rings” book trilogy, in the Second Age of Middle Earth.
The series’ cast includes Cynthia Addai-Robinson, Robert Aramayo, Owain Arthur, Maxim Baldry, Nazanin Boniadi, Morfydd Clark, Ismael Cruz Córdova, Charles Edwards, Trystan Gravelle, Sir Lenny Henry, Ema Horvath, Markella Kavenagh, Joseph Mawle, Tyroe Muhafidin, Sophia Nomvete, Lloyd Owen, Megan Richards, Dylan Smith, Charlie Vickers, Leon Wadham, Benjamin Walker, Daniel Weyman, and Sara Zwangobani.
Executive producers J.D. Payne & Patrick McKay lead the series as showrunners, joined by executive producers Lindsey Weber, Callum Greene, director J.A. Bayona, Belén Atienza, Justin Doble, Jason Cahill, Gennifer Hutchison, Bruce Richmond, and Sharon Tal Yguado, co-executive producer and director Wayne Che Yip, director Charlotte Brändström, and producer Christopher Newman.
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