Lofty presents a wide-ranging collection of options for the actual property house, providing web-based experiences for brokers, groups and standalone brokerages alike to automate advertising and marketing, higher nurture leads and handle offers.
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Software program firm Lofty spent its summer season engaged on a collection of product updates to accommodate what it’s calling “modern brokerages” and is releasing them at present, Inman realized in a Sept. 24 press launch.
Lofty presents a wide-ranging collection of options for the actual property house, providing web-based experiences for brokers, groups and stand-alone brokerages alike to automate advertising and marketing, higher nurture leads, handle offers and help the executive construction required to purchase and promote properties, rent and pay brokers and keep worthwhile.
It’s been emphasizing of late its capacity to offer enterprise-wide software program, because it does for Actual, Epique Realty and Lucido International. Its newest rollout displays that bigger effort, in keeping with the announcement.
“With so much pressure to demonstrate bottom-line results amid continued market uncertainty, we understand why brokerage owners may be hesitant to invest in technology right now,” stated Stuart Sim, Lofty’s vp of business growth. “Yet with interest rates trending down, now is exactly the right time to implement an end-to-end tech platform, designed to help agents work smarter not harder, and maximize the opportunity for new revenue,” Sim stated within the launch.
Brokerages are more and more altering their day-to-day work fashions, with many seeing success with fewer bodily places of work and distant work environments, like Actual, or as semi-autonomous, independently branded places of work like Facet.
Conventional cubicle-based or hardwall brokerages are not assumed by new licensees, and expertise suppliers want to regulate accordingly, that means software program merchandise have to perform for the cell agent whereas sustaining safety, pace and help, amongst different structural necessities.
Given the distant nature of at present’s actual property agent, Lofty’s adjustments embrace mechanisms to make sure productiveness in a self-managed workspace. It has up to date communications and advertising and marketing output efficiency capabilities, in addition to purposeful efficiencies that assist brokers cut back top-down working prices and presents “a unique revenue-sharing option that empowers brokerages to significantly reduce their cost of ownership, […] with a robust library of custom white-label options,” the discharge acknowledged.
The software program’s recruiting techniques may also replicate up to date brokerage modalities, serving to brokers solid a light-weight on their most compelling work benefits and most significantly, extra shortly onboard new gross sales professionals.
“Rest assured, our Enterprise platform was purpose-built and thoughtfully priced to support the complex and unique needs of brokerages, proven to deliver the results needed to effectively grow the business. Brokerage owners should feel confident that an investment in Lofty is an investment in their future,” Sim stated.
Lofty modified its title from Chime final yr to replicate a broadening business focus and constant supply of merchandise that transcend the advertising and marketing and lead administration wants of brokers. Sim defined that the corporate advanced shortly past a CRM and that the rebrand will disconnect the corporate from that slim characterization.
“We’re much more than that; we are truly a full platform,” Sim stated. “The evolution of where we’re going is the key, and that’s as an AI-powered tech platform, built really specifically for real estate agents, teams and brokers. It’s going to help them manage their business to optimize every step of the customer journey, from the first time they search to the time they settle.”
The corporate launched in 2016.
