There may be a great deal of characteristic overlap between the Lofty and Firepoint, with each offering the market web site creation and content material administration, AI assistants and lead technology and oversight. Nevertheless, Lofty ventures into transaction administration, omnichannel lead-gen and as of just lately, property administration.
Innovation is in our DNA at Inman — that’s why we’re enthusiastic about August’s Know-how and Innovation Month. We’ll kick it off by celebrating the businesses and people pushing the business ahead with an expanded slate of Inman Innovator Awards at Inman Join Las Vegas. Then, we’ll proceed to have fun the brightest minds in actual property all month lengthy.
Actual property CRM firm Firepoint has been acquired by Lofty.
An Aug. 7 press launch introduced the deal with out detailing phrases.
“Firepoint CEO Dave Crumby sought a top industry partner to help transition his customers to a new platform. Specifically, an innovative end-to-end platform, purpose-built for today’s real estate professionals,” the discharge said.
There may be a great deal of characteristic overlap between Lofty and Firepoint, with each offering the market web site creation and content material administration, AI assistants and lead technology and oversight. Nevertheless, Lofty ventures into transaction administration, omnichannel lead-gen and as of just lately, property administration.
Joe Chen is Lofty’s CEO and mentioned the deal was partly about persevering with to make know-how “a cornerstone” to agent and brokerage success.
“From our inception, we have been committed to both innovative technology and serving the needs of real estate professionals,” Chen mentioned. “Relying on our platform, today’s hard-working agents are empowered to more easily overcome market challenges and effectively grow their business. We happily welcome Firepoint customers to our community.”
The discharge mentioned that Firepoint prospects might be instantly in a position to transfer accounts to Lofty at no extra price.
“Our customers have always been our number one priority and as we close the chapter on Firepoint, we are confident the capable and dedicated team at Lofty will take good care of our agents,” mentioned Dave Crumbly, Firepoint’s CEO, within the launch. “We are grateful to the team for generously welcoming our agents into the Lofty family and keeping their needs top of mind.”
Lofty launched in 2016 primarily as a CRM, then often known as Chime, providing an array of advertising instruments, enterprise acquisition options and different types of transaction help. It made a number of strategic partnerships alongside the best way to scale in areas the place purchasers wanted extra perception and continued to develop alongside its business colleagues, like Lone Wolf, Inside Actual Property and Comply with Up Boss. Initially focusing on brokers and particular person brokerages, Lofty delivered an enterprise answer in 2022 to assist keep in stride with the market.
It additionally has a customer-facing cellular software, Carefully. The corporate can be the major third-party know-how accomplice of fast-growing Actual.
Agent-created Firepoint was reviewed by Inman in 2019, incomes 4 stars for its modern web site designs and lead exercise monitoring, amongst different options.
