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Born and raised in Arizona, Anna Sherrill made the transfer to Miami in 1999, incomes her actual property license shortly thereafter. Through the years since, she has represented a wide range of developments within the space, gaining an in-depth understanding of Miami’s distinctive market, constructing a thriving actual property enterprise and taking nice pleasure in serving to individuals discover their dream houses. She is at present heading up a workforce at Miami Seaside’s Artwork Deco jewel, The Raleigh.
Regardless of her success, Sherrill believes in residing a balanced life. “Nature is my sanctuary, especially the ocean,” she stated. “I prioritize my well-being through meditation, regular workouts, breathwork and even ice baths. These practices keep me grounded, focused and ready to take on whatever life throws my way.”
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Discover out what she’s discovered as she’s grown and what she’d inform a brand new agent simply beginning out within the enterprise.
Title: Anna Sherrill
Title: Vice President of Gross sales at The Raleigh Rosewood Lodge & Residences
Expertise: 24 years as a licensed actual property agent in South Florida
Location: Miami Seaside, Florida
Brokerage title: One Sotheby’s Worldwide Realty
Group: I’ve a workforce of 4 licensed brokers, a Director of Advertising and an Operations Supervisor
Transaction sides: I common 30 to 45 transactions per yr.
Gross sales quantity: Final yr – $89M
Awards:
- No. 5 in Florida
- WSJ Actual Tendencies prime 1 p.c nationwide
- Who’s Who 2022
- Prime Producer at One Sotheby’s persistently over the previous 10 years
What’s one massive lesson you’ve discovered in actual property?
One of many largest classes I’ve discovered is the significance of being genuine and never specializing in ensuring that everybody you meet will such as you. What’s essential is that you simply keep true to your self and your values, which is able to naturally appeal to purchasers who resonate with you and admire your strategy.
I met a consumer with whom I knew from the beginning we weren’t aligned. We disagreed on pricing and the advertising technique for her property, and regardless of our greatest efforts, it grew to become clear that we weren’t the fitting match.
After a number of weeks, my workforce and I made the tough choice to half methods along with her, wishing her the very best in her sale. It was a troublesome name, but it surely reaffirmed the worth of authenticity in constructing sturdy, profitable relationships.
I additionally discovered that as an agent, you have to signify tasks that you simply personally consider in. Becoming a member of the in-house workforce at The Raleigh has been a type of experiences the place promoting the product comes naturally. SHVO’s imaginative and prescient for The Raleigh and the exclusivity of the Rosewood model is an thrilling mixture for the market.
What’s the very best recommendation you ever acquired from a mentor or colleague?
Be part of a workforce, comply with who you want, and belief your intestine!
What would you inform a brand new agent earlier than they begin out within the enterprise?
Discover a mentor or get coaching. Having somebody skilled to information you may make all of the distinction.
Additionally, begin by turning into an professional in a selected, smaller space first. Mastering a distinct segment means that you can communicate with confidence and data, which builds belief with purchasers. When you’ve established your self, you’ll be able to progressively increase your experience.
What do purchasers must know earlier than they start an actual property transaction?
It’s essential to seek out an agent with the data and expertise particular to the world and sort of property you’re fascinated about. Take the time to interview a number of brokers to make sure you align with their strategy, communication model and values. A great agent-client match could make the method smoother, extra environment friendly and, in the end, extra profitable.
Inform us about your most memorable transaction
I’ve had so many memorable transactions that it’s onerous to decide on only one. Nevertheless, one in every of my more moderen and particular experiences was serving to pals of mine who moved overseas.
Utilizing the Sotheby’s community, I used to be in a position to interview and vet the fitting agent with the particular data and experience they wanted for his or her new nation. Provided that this was a confidential sale, defending my purchasers’ identification was paramount.
The agent I discovered was an ideal match, and it was extremely rewarding to assist them safe an incredible residence of their new location. It’s moments like these that remind me of the affect we are able to make, even from afar.
I can also’t overlook to say 2017 as one in every of my most “deliverable” years, with one in every of my largest gross sales closing at The Surf Membership 4 Seasons at $24 million, the closing out of L’Atelier and Louver Home, and the delivery of my son!
Given the unbelievable exercise that we’ve seen at The Raleigh, I’m trying ahead to persevering with making memorable transactions there all through the remainder of the yr and a profitable promote out, seeing this unbelievable growth come to fruition.
