Find out how NYC agent Maggie Kent leverages her sense of professionalism to develop the next stage of shopper belief and the way she has developed resilience to navigate the ever-changing world of actual property.
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Prime producer and star negotiator Maggie Kent has made a reputation for herself as a featured agent on HGTV’s hit Promoting New York for seven seasons and a featured actual property knowledgeable in publications together with The Wall Road Journal and The New York Instances.
Kent’s household actual property agency received quite a few awards in Canada, providing boots-up market perception, expertise and shopper service experience, mixed together with her personal background within the arts, her inventive sensibility and her advertising savvy.
Find out how she leverages her sense of professionalism to develop the next stage of shopper belief and the way she has developed resilience to navigate the ever-changing world of actual property.
Identify: Maggie Kent
Title: Affiliate dealer at CORE, gross sales crew at Eastlight Condominiums
Expertise: 20 years
Location: New York
Brokerage: CORE Group Advertising and marketing
Gross sales quantity: $850 million profession gross sales
What would you inform a brand new agent earlier than they begin out within the enterprise?
Actual property generally is a very emotionally rewarding and profitable profession, however too many individuals enter into it pondering it doesn’t take a lot work to get began. The times of actual property present as a aspect hustle are lengthy gone, and it’s necessary for brand new brokers to acknowledge that actual property is a full-time job and that these first years are essential.
From constructing your clientele to getting listings to working with sellers, these items take time, power, effort and technique.
Discover an important mentor who can information you thru as you construct your profession, keep updated on market tendencies and pricing, and by no means be afraid to ask questions.
What do shoppers must know earlier than they start an actual property transaction?
Being sensible in regards to the monetary necessities is paramount. For consumers, acquiring pre-approval for a mortgage is an important first step. This not solely supplies a transparent image of what they will afford but in addition strengthens their place when making presents.
It’s necessary for shoppers to account for extra prices past the acquisition value of the property. This consists of closing prices, property taxes, insurance coverage, upkeep and any potential renovation bills. Patrons also needs to contemplate the prices related to transferring and establishing their new house.
Maybe most significantly, consumers and sellers must know that whereas it’s necessary to be ready financially, it’s equally necessary to be ready mentally. Actual property transactions could be emotionally charged and irritating — there could also be challenges and delays, so keep a level-headed strategy all through the method.
Having a help system, whether or not it’s associates, household or, in fact, an important actual property agent, can assist handle the emotional elements of the transaction.
What do too few brokers know that will make their lives simpler?
Lifelike pricing — and remaining assured in your pricing — is essential to a profitable enterprise. I used to be engaged on a brand new growth in NYC in 2019; we priced every part in accordance with market comps and felt assured in our alternative.
Then COVID hit and the market went haywire. Whereas different tasks had been providing excessive concessions for property, we remained steadfast in our pricing, providing no concessions, and had been nonetheless capable of promote the constructing out throughout COVID.
The identical is true for my present mission at Eastlight in Manhattan’s Kips Bay. We’ve seen important success with the mission, and sensible pricing based mostly on market projections is core to that success.
What’s the one factor everybody ought to be doing to make their life and enterprise higher?
Work-life stability. Our work tends to take over since we’re unbiased contractors — you eat what you kill. As such, burnout is frequent in our trade, so planning and blocking out time to relaxation, recharge, and spend time with household and associates will assist you keep your sanity. In consequence, you’ll be extra environment friendly and construct a longer-lasting, sustainable enterprise.
Should you may do something apart from actual property, what wouldn’t it be?
I might be a physician, particularly with Docs With out Borders. It turns into clearer and clearer to me as I progress by my life that well being is crucial side of each dwelling factor. If I actually had the capability to be a physician, I might love to assist somebody heal. I can’t consider something extra noble or necessary than that.
