Set in opposition to a backdrop of towering palm bushes and sun-soaked sandy seashores, Palm Seashore, Florida, has attracted folks the world over since its first resorts have been constructed within the early 1900s. As we speak, it stands as a vacation spot for bustling eating places, designer shops, immersive artwork galleries and an exquisite mixture of Mediterranean-inspired structure.
“It’s a glue trap,” says Kourtney Pulitzer, senior world actual property advisor at Sotheby’s Worldwide Realty — Palm Seashore Brokerage. “People come for the weather, but they really stay for the lifestyle.” Pulitzer, who has greater than 25 years of expertise throughout a number of industries, has made Palm Seashore her house and works to assist others do the identical.
The sweetness therapy
Making a begin in style advertising and inside design, earlier than finally settling into luxurious actual property, Pulitzer has a skilled eye for stunning objects which supplies her “a huge advantage” in serving to shoppers see potential in an area. Working her personal clothes retailer, she realized that “people really need help to visualize what they’re going to wear or how they’re going to decorate their home.”
She calls this the Kourtney Pulitzer therapy. When sellers strategy her with a property, the house goes via a staging and adorning part to make sure it entices the suitable patrons. “Almost none of the properties are as beautiful as they look when I get hold of them,” she says.
It has not all the time been simple to persuade owners to make the drastic modifications wanted. “I worked on one home in Ocean Ridge and my client looked at me like I was crazy to paint the kitchen white,” she says. Pulitzer, nonetheless, had gathered collectively on-line analysis displaying that houses promote higher after they’re painted white. “Once we made the change, I traded the property for a record-breaking price, so everyone was satisfied.”
You by no means promote alone
Pulitzer’s various work expertise is just not the one issue contributing to her success. “The biggest mistake young agents make is not prioritizing relationships with other agents,” she says. Property gross sales are about collaboration: “In almost every transaction, agents have to work with one another to ensure success. Working your network and connections gets deals done.”
This was made even simpler when she joined the Sotheby’s Worldwide Realty community. “[It] walks in the room before you do. There’s not another name as synonymous with luxury. It has been a total game changer for me.” It’s a sentiment she echoed on the latest World Networking Occasion (GNE), which was hosted by Sotheby’s Worldwide Realty in Tennessee.
“GNE is especially valuable for its networking opportunities,” says Pulitzer. “I met agents from around the world, which is great because when one of my clients expresses interest in buying property abroad, I can put them in contact with the best of the best.”
Embracing digital change
GNE additionally supplied Pulitzer one other asset: coaching periods on social media and digital advertising. “The industry is changing,” she says. “Social media is taking top billing as the marketing tool.”
In Pulitzer’s opinion, an open thoughts to new instruments, strategies and market modifications — and a very good quantity of preparation — is what ensures success. “It’s tempting to refuse when someone approaches me with a new idea that has historically not worked in the market, but I’ve learned that the data is not always right,” she says. “I always make the best recommendations, but buyers and sellers are also in tune to market shifts. It’s important to listen and to not be afraid to try something new.”
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Images courtesy of Pelican Pix
