In an unique interview with Inman, Highnote founder and CEO Mark Choey unveiled his firm’s newest merchandise aimed toward serving to brokers “win buyers” in a post-settlement world.
Innovation is in our DNA at Inman — that’s why we’re enthusiastic about August’s Know-how and Innovation Month. We’ll kick it off by celebrating the businesses and people pushing the trade ahead with an expanded slate of Inman Innovator Awards at Inman Join Las Vegas. Then, we’ll proceed to have a good time the brightest minds in actual property all month lengthy.
Digital gross sales presentation answer Highnote helps brokers break by the noise with a brand new Digital Purchaser Presentation system and Finished-for-You, a service that allows brokers to outsource the creation of their shows to knowledgeable designers. Each new choices can be found to brokers beginning Friday.
Mark Choey
“Our platform goes beyond design because our founder and investors are all former top-producing agents. We understand what’s needed to create a top-tier tool that amplifies professionalism and raises the bar in the industry,” Highnote founder and CEO Mark Choey mentioned in a written assertion on Friday. “Highnote isn’t just about presentations; it’s about defining a better way to communicate with clients.”
The Digital Purchaser Presentation system leverages a ChatGPT integration to assist brokers craft extra partaking shows and real-time interactive information that guides brokers on how and when to observe up with potential shoppers.
The primary a part of the Digital Purchaser Presentation is a pre-meeting presentation that introduces homebuyers to the agent and their group, lists key efficiency stats (e.g., transaction sides, gross sales quantity, and so on.), and offers a information on purchaser company and the worth purchaser brokers present in the course of the transaction.
From there, the information reminds patrons of when and the place the session will happen, what can be mentioned, and details about important components of the transaction course of, from signing a purchaser illustration settlement all the way in which to closing.
After the session, brokers can create and ship a post-meeting presentation summarizing what was mentioned, offering key market insights, highlighting a number of potential listings based mostly on purchaser wants, and the following steps ought to a homebuyer comply with signal an unique purchaser illustration settlement.
Highnote tracks homebuyers’ real-time engagement and offers an easy-to-follow timeline of what number of occasions the presentation was opened, which sections have been seen and for a way lengthy, giving brokers clues on how finest to observe up with a purchaser.
Brokers can customise the shows at any time or offload that job to a group of designers by the brand new Finished-for-You service, which is $349 for the primary presentation. The second Finished-for-You presentation is $299 and consists of additional reductions for subsequent orders. The Digital Purchaser Presentation system is a part of the Highnote subscription, which is $348 per 12 months for people.
“With this process, agents are able to win clients, leads, listings and buyers before the meeting because this is something that stands out so far beyond what other agents are doing. It sets a professional tone [and] shows value just in the presentation itself,” Choey instructed Inman. “The sales process is full of documents and a lot of steps, so putting it in this platform makes it clear for buyers and sellers. This will be a game changer for agents.”
Choey mentioned these providers are important for the trade as brokers brace themselves for cooperative compensation coverage adjustments per the Nationwide Affiliation of Realtors’ buyer-broker fee settlement.
“You really should be giving your examples of how you’ve helped clients in the past before getting through these tricky steps,” he mentioned concerning the steering customers particularly want in mild of the NAR settlement. “For winning buyers, it’s just a game changer and it’s going to be the standard for real estate agents to be pitching with digital interactive presentations because old school is not going to work long term.”
Spark Tank Media CEO Jeff Lobb and Keller Williams Midtown Atlanta Managing Dealer Deborah Blue seconded Choey in written statements, noting Highnote’s new providers will assist brokers “stand out among the noise.”
“It’s become critical to treat buyers just like sellers — with a professional presentation designed to win buyers’ business. And Highnote is a great platform that provides such a solution,” Lobb mentioned.
Added Blue, “Technology moves fast, and our consumers move faster. Having a platform like Highnote allows me to present every aspect of our communication from nurture to close. The feedback from sellers, investors, and buyers … ‘impressive,’ ‘professional’ and ‘informational.’ We stand out among the noise. Love it!”
Choey mentioned the Highnote group has plans to introduce extra AI-powered options this 12 months, together with a Highnote AI coach that may assessment a possible consumer’s digital footprint and craft a character profile. That profile, he mentioned, will assist brokers give their shows an extra-personal contact.
“We’re rolling out a personality lookup using AI this quarter,” he mentioned. “So you say, ‘I want to pitch to [a new prospect] and I need to know [their] personality. I need to know what [they’re] interested in and what [they’re] not. So you enter [their] email or LinkedIn profile, and then [the AI coach] will do an analysis of [their] personality and give tailored recommendations as to how to design the presentation to [them].”
“AI is so powerful for agents and we believe in practical AI,” he added. “It’s about focusing on the stuff that’s going to work and help an agent win more buyers, win more listings and get their jobs done faster.”
