Whether or not it’s refining your small business mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be a part of us and hundreds of actual property leaders Jan. 22-24, 2025.
FootFallz is an actual property gross sales and advertising and marketing software.
Platforms: iOS
Excellent for: Itemizing brokers, sellers
Prime promoting factors:
- Open home advertising and marketing suite
- Title rep integration
- Neighborhood Attain device
- Collaboration with all deal stakeholders
- Exhibiting scheduler with purchaser company settlement
Prime considerations:
FootFallz is a giant app making an attempt to do numerous issues that numerous different apps provide, however its vertical integration of these capabilities makes it price a glance.
What it’s best to know
FootFallz is a mobile-first software that goals to maintain transaction events working collectively. It’s a normal enterprise app first, not removed from options like ListedKit, Mosaik and Trackxi, that marry productiveness with new enterprise era.
FootFallz is a bit more conventional in its method, although, that means it’s extra agent-inward than consumer-facing, wanting to assist brokers do quicker the issues they already do, similar to selling and holding open homes, connecting mortgage and title reps with sellers, sending follow-up campaigns, and reaching out to prospects. It calls itself an “all-in-one app,” if that helps.
FootFallz fastens the itemizing agent to their title rep and mortgage companions and depends on the previous to supply knowledge on leads and listings. It does an honest job of conserving the vendor knowledgeable as to how their house is performing after occasions like open homes and showings, and there’s a web proceeds sheet that’s generated after a suggestion is submitted to assist sellers perceive the place every purchaser is positioned.
The very fact I wanted to see this software demonstrated twice was extra a element of the workforce nonetheless studying the way to current it than its nature as a feature-heavy cellular expertise. I initially thought the latter, that there was an excessive amount of right here for an agent to make sense of all of it. And for brand spanking new brokers, that’s true.
FootFallz is finest for brokers who’ve had a few good years and need to maintain that momentum. It does quite a bit, and numerous it’s good. Like so many software program options that I see, although, it isn’t filling any particular area of interest — nothing we haven’t seen earlier than — however that doesn’t imply it’s not good software program.
It’s nicely constructed, and its UI feels acquainted with out being drained or uncared for. The consumer can choose it up shortly and get issues achieved earlier than they notice it. For many who want longer to undertake, although, or occasional help, FootFallz has a strong studying hub with roleplaying, flashcards and different adoption help assets.
I say this quite a bit about purposes like FootFallz: It’s OK to offer the trade with one other software program choice so long as it’s not a lazy try. This isn’t the case right here, as FootFallz does provide the market some sharp value-adds and a properly orchestrated cellular expertise.
I love the app’s dedication to door-knocking, for instance. Some brokers nonetheless do it, so why not use FootFallz to grasp higher whose door you’re knocking on?
There’s additionally a GPS-tagging perform for open home and new itemizing signage. Plant your open home signal, tag it within the app, after which transfer on to the following high-traffic nook. This implies you possibly can mark your spots and, I argue, place them at larger distances.
It’s additionally very useful if it is advisable to ship another person to choose them up or create benchmarks for which open homes had higher visitors. The place you set the indicators counts.
For many who do incentives at open homes, FootFallz has a digital raffle element that may be enjoyable for guests.
The app’s Neighborhood Attain module encapsulates regionally curated lead lists gleaned from accomplice title rep knowledge. It permits the consumer to discover a appropriate lead’s tackle, cease by after which shortly report the interplay. I feel it’s a good way to marketplace for a close-by open home, one other enterprise perform FootFallz addresses.
The Open Home instruments embrace a digital sign-in sheet with automated suggestions solicitation, pre-built advertising and marketing property, a mortgage choice playsheet for consumers and a report on exercise to offer the vendor. They work collectively properly, and to reiterate, it’s good to have it a part of one thing extra, despite the fact that the gamers on this area — CurbHero, Spacio, and many others. — properly combine with widespread CRMs.
Your title rep has an even bigger position in FootFallz than they could in different purposes. It’s a smart move given how a lot data they’ve entry to and the way usually offers get tripped up as soon as they’re concerned. Level being: The sooner the title rep is built-in into the deal, the earlier hurdles might be cleared.
FootFallz is nicely put collectively, that means its capabilities are relatable and cohesive. It’s designed to be an on a regular basis productiveness help system. I fear, too, concerning the workforce’s willingness to stay to its “all-in-one” method, although. I feel numerous suggestions was collected from its inside circle or brokers they know as a result of I received the sense its consumer expertise was designed round how the founders work, perhaps with the idea all brokers go about their enterprise in the identical manner.
If you happen to don’t door knock, can you continue to use this app? In fact.
In case you have a stable knowledge supply for homeowners and listings, like Revaluate, RealReports, Fello or Land id, can you continue to use FootFallz? Sure.
If you happen to use current open home purposes for open homes, is FootFallz for you? Presumably.
See the place I’m headed? Like I stated, there may be actual profit to FootFallz’s accumulation of those wants and for these wanting to chop down on the variety of logins they should handle, this can be a stable choice. I feel it must work on positioning, discovering some tighter niches to focus on and never being so fast to attempt to resolve each agent’s frustration.
If you happen to give it a shot, let me know if I’m on observe.
Have a know-how product you want to focus on? Electronic mail Craig Rowe
Craig C. Rowe began in business actual property on the daybreak of the dot-com increase, serving to an array of economic actual property corporations fortify their on-line presence and analyze inside software program selections. He now helps brokers with know-how selections and advertising and marketing by reviewing software program and tech for Inman.
