Rick Guerrero interviews mortgage professional and social media knowledgeable Kayla Kallender concerning the impression social media advertising and marketing can have in rising a enterprise.
Whether or not it’s refining your small business mannequin, mastering new applied sciences, or discovering methods to capitalize on the subsequent market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be part of us and 1000’s of actual property leaders Jan. 22-24, 2025.
In a current episode of my podcast, I had the pleasure of talking with Kayla Kallender, a extremely profitable mortgage skilled from Fargo, North Dakota.
We bonded over our shared love for canine and rapidly dove right into a wealthy dialogue about how social media, collaboration, and genuine relationships are driving enterprise progress in at this time’s actual property trade.
Why Realtors ought to watch this episode
Should you’re trying to elevate your small business and join with the fitting folks, this podcast is for you. Kallender and I share how we’ve constructed profitable careers by utilizing social media to community, join and collaborate with like-minded professionals.
This episode is filled with actionable insights on the best way to develop your small business by leveraging social platforms and creating real relationships with shoppers and companions.
Right here’s why you need to tune in:
Broaden your community past geographical boundaries
Social media means that you can join with folks throughout the nation (and past) who may help you degree up. Kallender and I talk about how we’ve each used platforms like Instagram to type significant, skilled relationships which have propelled our companies ahead.
Favor collaboration over competitors
Actual property can usually really feel aggressive, however Kallender emphasizes the significance of collaboration. By sharing assets, concepts, and methods with others within the trade, we will all develop collectively. In reality, Kallender and I often share movies, suggestions, and insights to assist one another keep sharp and revolutionary.
Lean into the ability of authenticity
Kallender and I additionally dive into the worth of being genuine on social media. Persons are drawn to real people, and by displaying up as your true self, you’ll appeal to shoppers and companions who resonate together with your values.
Takeaways that can assist you develop your small business
Interact, don’t simply publish
We mentioned how engagement—liking, commenting and sharing—can usually be extra highly effective than merely posting. Partaking with others’ content material builds relationships and retains you prime of thoughts once they want a realtor or mortgage skilled.
Use video to coach
Kallender shared a narrative about how I helped her enhance her video enhancing, and the way video content material could be a game-changer for educating shoppers and companions. Whether or not it’s by means of reels, tales, or stay movies, displaying up persistently with invaluable content material will assist set up you as an knowledgeable in your subject.
Construct relationships with goal
It’s not nearly increasing your follower rely. We each emphasize the significance of constructing actual, significant relationships with the folks in your community. Whether or not it’s by means of sharing insights, providing assist, or just celebrating others’ successes, these relationships will drive long-term enterprise progress.
Sensible suggestions for Realtors
- Ask for referrals creatively: Should you’re assembly with a realtor associate, don’t simply ask for referrals—be particular. Ask them to attach you with three to 5 different realtors who’re as pushed as they’re. This not solely boosts your possibilities of getting referrals but in addition deepens your relationships together with your present companions.
- Don’t be afraid to shed buddies: As Kallender and I mentioned, it’s okay to let go of friendships that now not serve your present season of life. Give attention to surrounding your self with individuals who carry you up and provide help to develop each personally and professionally.
- Personalize your method: When connecting with new companions or shoppers, make it private. Keep away from the cookie-cutter “Let’s work together” method. As a substitute, attain out with real curiosity of their work and discover methods you possibly can each profit from the connection.
This episode is a must-watch for actual property professionals who need to take their enterprise to the subsequent degree by harnessing the ability of social media and genuine relationships. Whether or not you’re trying to type new partnerships, enhance your engagement, or just discover inspiration to maintain pushing ahead, this dialog with Kayla Kallender is filled with insights that may provide help to develop.
By specializing in authenticity, collaboration and strategic engagement, you’ll not solely enhance your small business but in addition create lasting, significant connections within the trade. So, seize your pup (when you have one), hit play, and let’s develop collectively!
Rick Guerrero is the Director of Department Gross sales and Strategic Partnerships at US Mortgage Corp. You possibly can comply with him on Instagram or join with him on LinkedIn.
