‘Old Timer’ will return to the restaurant chain’s emblem.
Cracker Barrel will return to its previous emblem following a public outcry over a brand new emblem unveiled final week, the restaurant introduced Aug. 26.
“We thank our guests for sharing your voices and love for Cracker Barrel,” the restaurant chain introduced on social media. “Our new logo is going away and our ‘Old Timer’ will remain.”
Followers of the homestyle restaurant chain voiced their disappointment after the corporate determined to take away the farmer leaning on a barrel from its emblem.
President Donald Trump joined with the followers who have been in opposition to the corporate’s redesign.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump wrote on Reality Social.
Trump congratulated the corporate on its newest resolution.
“Congratulations ‘Cracker Barrel’ on changing your logo back to what it was,” Trump posted on Reality Social. “All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!”
Cracker Barrel’s inventory dropped round 4 p.c over the previous 5 days after the corporate introduced its rebrand, which included eradicating the overall-clad man leaning in opposition to a barrel.
The corporate modified its emblem’s font and solely used the restaurant’s title within the up to date design.
Many criticized the brand new emblem, together with newly up to date eating places and reward outlets that have been stripped of their iconic Americana antiques.
In an earlier assertion this week, Cracker Barrel tried to settle the controversy by assuring clients its values have been intact.
“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel,” the corporate posted on-line. “We’re grateful in your heartfelt voices. You’ve additionally proven us that we might’ve completed a greater job sharing who we’re and who we’ll all the time be.
“What has not changed, and what will never change, are the values this company was built on when Cracker Barrel first opened in 1969: hard work, family, and scratch-cooked food made with care.”
The corporate vowed to maintain the rocking chairs on the porch, a heat hearth inside eating places, peg video games on the tables, distinctive gadgets of their reward outlets, and classic Americana decor with antiques from their warehouse.
The corporate was additionally criticized by Steak n’ Shake, a rival eatery, which stated the brand new emblem was “a cheap effort to gain the approval of trend seekers.” The restaurant stated that “heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away.”
Rep. Byron Donalds (R-Fl.) stated on social media that he labored at Cracker Barrel in Tallahassee when he was in school and devoted his life to his Christian religion within the parking zone.
“Their logo was iconic and their unique restaurants were a fixture of American culture,” Donalds posted on X. “No one asked for this woke rebrand. It’s time to Make Cracker Barrel Great Again.”
Cracker Barrel stated it hoped to see clients return to their eating places in its newest emblem announcement.
“At Cracker Barrel, it’s always been—and always will be—about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the corporate acknowledged.
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