The Dallas Cowboys earned a nail-biting victory towards the New York Giants on “Thursday Night Football” to open NFL Week 4.
It marked their seventh consecutive win over the Giants, extending their dominance within the long-standing NFC East rivalry.
However the pleasure didn’t cease there. The sport additionally shattered NFL streaming information on Amazon Prime.
Based on Nielsen, the TNF broadcast averaged 16.22 million viewers, making it Prime Video’s most-watched sport ever and the most-streamed NFL regular-season sport in historical past.
Viewership peaked at 18.10 million, setting one other file for Prime Video.
🚀A historic night for @NFLonPrime!
Final night time’s @dallascowboys–@Giants sport set the file for the most-watched TNF on @PrimeVideo matchup ever, and is the most-streamed @NFL
regular-season sport in historical past! 🚀 🏈 pic.twitter.com/hxyOFymYoD— PrimeVideoSportsPR (@PrimeSportsPR) September 27, 2024
Evaluating it to final yr’s Week 4 matchup between the Detroit Lions and Inexperienced Bay Packers, the Cowboys-Giants showdown noticed a 20 % enhance in viewership.
It’s value noting, nonetheless, that the all-time streaming file nonetheless belongs to the Kansas Metropolis Chiefs vs. Miami Dolphins wild-card sport from January, which drew nearly 28 million viewers on Peacock.
Curiously, the earlier file for the most-streamed common season sport was additionally a Cowboys sport, towards the Seattle Seahawks on Nov. 30, 2023.
Prime Video Sports activities PR additionally revealed that by way of the primary three weeks of the 2024 season, “TNF on Prime” is averaging 14.88 million viewers, a big 25 % bounce from final yr’s full-season common.
The numbers are a part of a seamless development in NFL viewership.
ESPN reported in January that the league averaged 17.9 million viewers per sport in 2023, a 7 % enhance from the 2022 season.
The upward trajectory culminated in final season’s Tremendous Bowl between the Kansas Metropolis Chiefs and San Francisco 49ers, which grew to become not simply the most-watched NFL sport ever, however the most-watched tv broadcast in historical past, boasting a median of 123.4 million viewers throughout all platforms.
Because the NFL continues to captivate audiences and break information, it’s clear that America’s favourite sport exhibits no indicators of slowing down.
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