The brand new platform, Corcoran Copilot, is built-in with Corcoran’s itemizing databases and can initially assist brokers with creating supplies like itemizing descriptions.
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New York Metropolis-headquartered Corcoran Group has leveled up the usage of synthetic intelligence (AI) in its tech stack with the event of a brand new generative AI software for brokers, Corcoran Copilot, the agency informed Inman.
The brand new platform, which was developed on the finish of 2023 and beta-tested in early 2024, leverages AI to provide content material and save brokers time of their enterprise. For now, that content material contains itemizing descriptions and hashtags, however the staff plans to develop the software program’s capabilities sooner or later to develop extra content material, like agent bios and social media captions.
The agency did a mushy launch of the product in April and has now began rolling it out to all brokers.
Alisande Heriyanto | Corcoran Group
“This is just the beginning as we’re on the bleeding edge of this technology, we are looking at everything and not stopping at anything,” Alisande Heriyanto, Corcoran’s vice chairman of product and tech assist, mentioned in an announcement. “Corcoran is always looking for what’s next and where we can leverage these advancements in technology in smart and useful ways for agents.”
Corcoran Copilot is built-in with the agency’s itemizing databases and was developed to undertake Corcoran’s editorial voice, adjust to Honest Housing rules and observe greatest practices for website positioning. The platform is a closed system, which solely attracts data from inside Corcoran’s community.
Pam Liebman | Corcoran Group
“We pride ourselves on exploring every possible avenue to ensure the success of our agents, and our incredible product and tech teams are leading the industry in creating the exact software needed to guarantee their unrivaled success,” mentioned Pamela Liebman, president and CEO of Corcoran. “Corcoran is thrilled to provide this resource to all of our agents and affiliates.”
Corcoran Copilot’s present NPS rating, which measures buyer loyalty and probability to supply a advice, is 65. Any rating above 50 is taken into account “excellent,” in line with Qualtrics.
Correction: Because of an error in a press launch, an earlier model of this story mentioned that Corcoran Copilot will help brokers with video scripts, nonetheless it doesn’t at the moment carry out this perform.
