The deal will present Concierge Auctions members entry to, amongst different merchandise, Luxurious Presence’s superior web site design, internet hosting, and website positioning providers. Luxurious Presence prospects could have the chance to advertise gross sales in an public sale surroundings.
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Concierge Auctions has discovered a web site growth and digital advertising and marketing associate in Luxurious Presence, in line with a Jan. 29 assertion despatched to Inman.
The 2 firms have agreed to work collectively in what’s being referred to as a strategic partnership.
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The deal will present Concierge Auctions members entry to, amongst different merchandise, Luxurious Presence’s superior web site design, internet hosting, and website positioning providers. In flip, Luxurious Presence prospects — sometimes top-producing brokers and brokerages — could have the chance to advertise gross sales within the former’s confirmed public sale surroundings.
“The combined offerings further enable real estate professionals to maximize their digital presence and engage high-net-worth buyers worldwide,” the discharge acknowledged.
The companies will work intently collectively on quite a lot of advertising and marketing initiatives to enhance the joint initiative because it evolves. It’s a quite common sense settlement, as the 2 firms primarily share a buyer base.
Chad Roffers is CEO of Concierge Auctions and stated in a press release it solely is sensible for the “only real estate auction company to partner with a listing agent on every sale,” to hunt a confirmed know-how associate.
“This partnership underscores our commitment to providing cutting-edge resources to help our agents thrive in the digital landscape and reach their most discerning clients,” Roffers stated.
Concierge Auctions was acquired by Sotheby’s and Realogy, now Wherever, in 2021 and is commonly seen hooked up to Sotheby’s. The corporate states that it operates independently, nevertheless, “for Sotheby’s International Realty listings and companies, Concierge Auctions provides Sotheby’s brand exclusivity as Sotheby’s Concierge Auctions.”
Luxurious Presence has advanced from a high-end web site growth agency to an enterprise supplier of selling platforms and digital enterprise programs. Its core providing stays its lead gen-driven and brand-forward web sites. Its CEO, Malte Kramer, gained an Inman Better of Proptech award in 2024.
The corporate most just lately introduced it’ll construct personal itemizing networks for its brokerage companions. With the rollout, brokers will have the ability to promote, share and serve homesellers and consumers inside a single unified advertising and marketing ecosystem.
“Partnering with Concierge Auctions allows us to bring our digital expertise to a broader audience of luxury agents,” stated Kramer within the press launch. “Auctions build interest and competition for real estate in a finite time period, just as they do for expensive art, cars, yachts, and antiques. Together, we’re creating new ways for agents to elevate their marketing capabilities and connect with clients in today’s competitive market.”
