After we first began searching for somebody to assist redesign Colossal, we knew we wanted a particular accomplice. Our final website, designed and constructed by the wonderful Armin Vit, had served us effectively for greater than seven years, however with myriad additions, we had fully outgrown it. We had code nested away within the underbelly that was greater than a decade previous. It was virtually carved in wooden. So the place to look?
First, we knew quite a lot of palms would make mild work, and a small crew was the one solution to go. We wished anyone native in Chicago, an company that shared not solely our model ethos however our imaginative and prescient of the world, a accomplice to assist carry our model ahead into the following decade.
After an extended search, we landed on Firebelly, and it was effectively definitely worth the wait. Their motto: Good Design for Good Purpose.
We joined forces about ten months in the past, and thru workshops, surveys, and analysis into our readership and targets, we laid the muse for a significant partnership, a brand new identification, and a completely new website resting on WordPress.
To say the suggestions has been optimistic could be an understatement. Whereas we anticipated the same old bug experiences (thanks a lot, nonetheless smashing these!) and constructive criticism (additionally cool!), we had been floored by the overwhelming responses from each channel. Sharing this with the Firebelly crew, we realized there could be a bigger story right here for all you design nerds, so in case you’re concerned about how the brand new website got here collectively, we’re sharing the primary of a three-part collection over the following month that peels again the curtain on the joyfully collaborative rebrand and web site transformation and share the method behind the journal you’re studying as we speak.
Discover Half 1: Laying the Basis on Firebelly.
Lastly, an infinite thanks to Will Miller, Dean Sweetnich, Susannah Ramshaw, Elaine Hancock, Makenzie Beyer, the remainder of the Firebelly crew, our developer Jordon Rupp, and illustrator Natalie Shilo for serving to make this web site the whole lot it’s as we speak. We’re so glad to have undertaken this challenge with you by our facet.
