Camila Cabello is the latest to team up with Victoria’s Secret.
The 25-year-old Cuban-American singer took to Instagram on Tuesday to share footage from her latest partnership with the brand for the Bombshell fragrance. Not only is she starring in an English version of the commercial, but also one in Spanish.
“I am honored to be the newest addition to the @victoriassecret Bombshell family ???? and to be part of the brand’s first ever bilingual campaign!” she wrote. “Bombshell is about embracing who and what you are, and celebrating that every day.”
In the commercial, Cabello goes on to describe what the word bombshell means to her, explaining that it’s all about “owning your desires, your pleasures and enjoying everything life has to offer. Those things that make you feel great and make you feel joyful. Being who you are in every way.”
She later posted other photos from the campaign, sharing how empowered she felt to be a part of it. She even showed appreciation for not having her freckles airbrushed out of the final pictures.
“i loved this shoot !” she captioned one of three posts. “It’s rare that my lil sun freckles get to have their moment.”
Friends and fans of the singer took to the comment section to praise Cabello’s beauty.
“Linda,” singer Anitta wrote, while others called Cabello “gorgeous” and wrote “You ARE a bombshell.”
Supporters also shared that they were “proud” of Cabello for representing Latin women and Spanish speaking people in the brand’s first bilingual campaign. Some even expressed that they’d be willing to support Victoria’s Secret with Cabello’s stamp of approval.
“Influence,” one wrote. Another said, “I’m gonna try this brand cuz I trust you.”
While Victoria’s Secret has had a notable history of exclusionary practices and representation with its models, the brand has recently pivoted to become more inclusive. And although Cabello isn’t partnered on a lingerie campaign, it seems that the body positive singer is the latest to help with that mission.
“We see pictures of women and praise them for looking good, for looking fit or ‘healthy,’ but what is health if you’re so fixated on what your body looks like that your mental health suffers and you can’t enjoy your life? Who am I trying to look attractive for and am I even attractive to myself if I can’t let loose and relax and have fun and be playful on a beautiful day at the beach?” Cabello recently wrote in an Instagram post about body image. “I’m not yet at the point in my journey where I can not give a f***. Intellectually, I know what I look like doesn’t determine how healthy, happy or sexy I am. Emotionally, the messaging I get from our world is loud in my own head.”
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