With the partnership, the businesses have launched their first collectively branded quarterly luxurious market report, and Century 21 brokers will obtain entry to The Institute’s member advantages.
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Century 21 Actual Property and The Institute for Luxurious House Advertising and marketing have launched a brand new collaboration and are kicking issues off with their first collectively branded quarterly luxurious market report, the businesses introduced on Thursday.
With the partnership, Century 21 affiliated brokers will obtain entry to The Institute for Luxurious House Advertising and marketing member advantages, together with entry to luxurious programs, native market studies, wealth insights and advertising and marketing instruments.
“The idea of luxury real estate continues to evolve for today’s affluent buyers — it is not limited to a specific price point, but more of a mindset and lifestyle they are looking to attain,” Tori Keichinger, vice chairman and head of promoting for Century 21 Actual Property, mentioned in an announcement.
“Understanding the trends that shape this sector will be key to helping agents guide clients to make informed decisions along their real estate journeys. We couldn’t think of a more perfect collaborator than The Institute for Luxury Home Marketing to help agents affiliated with the Century 21 brand do just that as they continue to expand their businesses into the luxury sector.”
As a part of the partnership and Century 21’s not too long ago expanded Superb Properties & Property program, Century 21 and The Institute may also be co-hosting a number of live-streamed programs all year long led by prime luxurious brokers Sarah Gunnip of Century 21 Mike Bowman, Inc. and Laura Heigl of Century 21 Scheetz. The co-branded report, which in earlier iterations The Institute launched every quarter, might be collectively launched by the businesses not less than by means of the top of the yr, the businesses advised Inman.
“We are very excited to forge this new relationship with the Century 21 brand,” Diana Weir, head of The Institute for Luxurious House Advertising and marketing, mentioned in an announcement. “Not only are they providing their affiliated agents access to the latest data on the luxury market, but we’ll be working together to provide them with The Institute’s best-in-class courses and luxury agent tools, all delivered by Century 21 network leaders.”
Q1 luxurious market highlights
The primary quarter of 2025 confirmed optimistic momentum within the luxurious house, in line with Century 21 and The Institute’s report, which tracked closed luxurious gross sales in North America from January 2025 by means of the top of March 2025. March ended with rising gross sales and stock charges with energetic engagement from patrons and sellers alike.
Stock of luxurious single-family houses was up 26.3 % in comparison with the earlier yr, and stock of luxurious condos and townhouses was up 27.3 % yr over yr. The present median worth threshold for luxurious single-family houses is $900,000 and for connected houses, $700,000, in line with The Institute.
Gross sales of luxurious single-family properties had been up 9.4 % yr over yr and up 2.4 % yr over yr for condos and townhomes.
Actions by luxurious patrons throughout the first quarter additionally signaled selections primarily based on life-style decisions, the report mentioned, with millennials and Gen X patrons rising in quantity in comparison with earlier years. “Rather than speculative flips or short-term gains, most transactions were anchored in long-term goals such as relocation, upsizing or the acquisition of secondary homes,” the report mentioned.
New building continues to be barely behind pre-2008 charges, however components like inhabitants progress, wealth migration and different demographic shifts have helped maintain luxurious demand, the report mentioned. Though components like rates of interest, geopolitical actions, the economic system and extra might impression the market in months to come back, the posh market is poised for relative stability, in line with Century 21 and The Institute’s report.
“Luxury real estate remains a preferred hedge against economic volatility and inflation, with many high-net-worth individuals viewing property as a core component of their portfolio,” the report says. “As confidence grows and supply improves, the market appears well-positioned to absorb short-term shocks and continue its upward trajectory.”
View the total Q1 2025 Luxurious Market Report right here.
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