James Cameron’s long-awaited sequel “Avatar: The Way of Water” collected $134 million in its North American box office debut, affirming the public’s interest in Pandora and providing a needed boost to beleaguered movie theaters.
Overseas, the sci-fi epic brought in $301 million, bringing its global tally to a sizable $435 million. Those ticket sales mark the third-biggest global opening weekend in pandemic times, following “Doctor Strange in the Multiverse of Madness” ($442 million globally) and “Spider-Man: No Way Home” ($600 million globally).
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At the domestic box office, “Avatar 2” tied with “The Batman” to land the fifth-biggest opening of the year. The follow-up film landed behind expectations, which pegged initial numbers closer to $150 million to $175 million. Yet Cameron’s films, which have raked in billions at the box office, often start slower and build over time. Disney, which holds the rights to “Avatar” after acquiring 20th Century Fox in 2019, hopes that’s the case again because “The Way of Water” cost at least $350 million to produce and many millions more to market. Cameron says the film needs to become one of the top-grossing releases in history to break even and justify its massive price tag.
“Expectations aside, this is outstanding,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “The movie is set up for a very strong run through the holidays.”
As the sequel to the highest-grossing movie in history, Hollywood has some pretty high expectations for “The Way of Water,” which is Cameron’s first film to clear $100 million in a single weekend. The first “Avatar” opened in 2009 with $77 million domestically, a decent start but hardly one for the record books. But the film enjoyed unparalleled staying power, holding the No. 1 spot for seven weeks in a row and kept drawing audiences for months. Thanks to pricey 3D tickets and repeat viewings, ticket sales eventually climbed to $760 million in North America and $2.92 billion globally.
“The Way of Water” will struggle to reach that benchmark, given the restrictions facing the COVID-battered box office. It won’t be playing in Russia, where the original film grossed $116 million, and though it is screening in China (inaugural ticket sales for the sequel were behind expectations with $57.1 million during opening weekend), the country’s box office has been struggling to rebound. In pandemic times, only three movies have crossed $1 billion worldwide and none have managed to hit $2 billion (though “Spider-Man: No Way Home” came close with $1.9 billion).
Lucky for “The Way of Water” (though maybe not so lucky for theater owners), there’s not much competition through the rest of the year. However, its daunting 3-hour and 12-minute runtime could intimidate people from wanting to watch the movie again and again.
Turnout for “Avatar 2” was especially strong on Imax and 3D screens, with 62% of ticket sales coming from premium formats. Globally, the film made $48.8 million from Imax alone, registering as the company’s second-biggest weekend ever and highest December opening in history.
“As excited as we are about these early results, we anticipate a long and successful run for ‘Avatar: The Way of Water’ as more people around the world book their ticket to Pandora for the epic storytelling and unmissable visual splendor of what James Cameron and his team have created,” says Rich Gelfond, CEO of Imax.
Given the hype around Cameron’s grand return to Pandora, rival studios opted to lay low so holdover titles rounded out the rest of box office charts. Another Disney blockbuster sequel, Marvel’s “Black Panther: Wakanda Forever,” slid to second place after five weeks at the No. 1 spot. The superhero epic added $5.3 million from 3,380 theaters, bringing its domestic tally to $418 million.
At No. 3, Universal’s holiday thriller “Violent Night” generated $5 million from 3,528 locations. After three weeks, the movie has grossed $34.9 million.
Disney movies took four out of the top five spots in North America, with “Strange World” and Searchlight’s dark comedy “The Menu” taking fourth and fifth place, respectively. “Strange World” added $2.2 million from 2,870 theaters, bringing its tally to $33.7 million, a terrible result given its $200 million budget. “The Menu,” which cost a fraction of “Strange World,” generated $1.7 million from 1,875 cinemas, taking its domestic total to $32.1 million.
More to come…
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