Coach Rachael Hite breaks down the most recent viral TikTok pattern and offers steerage on whether or not actual property brokers ought to hop on the bandwagon.
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Have you ever observed how “demure” everyone seems to be today? Everyone’s recording themselves being low-key cool, calm, collected, and, in fact, stylishly modest whereas speaking about being “very demure,” “very mindful,” “very cutesy.”
It’s the most recent social media microtrend. Celebrities like RuPaul, Jennifer Lopez, Lance Bass, and Jamie Lee Curtis and Lindsay Lohan have posted demure movies, and even Vice President Kamala Harris and Merriam-Webster can’t appear to withstand it.
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You could be asking your self: Why is that this a pattern proper now? What’s a microtrend? Ought to I be doing this on my social media?
For brokers attempting to remain in entrance of their viewers in a enjoyable and significant means — dissecting TikTok tendencies could be sophisticated. Let’s get into what micro-trends are, how this pattern began and my three golden guidelines for deciding whether or not a pattern is price incorporating into your advertising and marketing technique.
Background and context
A micro-trend is often when one thing magnificence or fashion-related picks up momentum on social media. The pattern emerges quick and often leaves simply as shortly, and the subsequent microtrend emerges.
The “demure” pattern started with trans TikTok influencer Jools Lebron making a sequence of movies about how they keep “demure” {and professional} within the office.
@joolieannie #fyp #demure @OAKCHA @Paul | Perfume Influencer ♬ authentic sound – Jools Lebron
Lebron emphasizes in a “cutesy” means that you need to bypass authenticity and adapt to your environment to keep away from calling pointless consideration to your self.
It’s additionally vital to know the context of the place the influencer is coming from. For instance, Lebron created this pattern as a nod to the web dolls within the trans neighborhood, who’re continuously up in opposition to social and political pressures.
This pattern just isn’t just like the “Hawk-Tua” pattern, which isn’t demure, elegant, aware or very respectful.
It’s the final word “be vanilla” to point out that you simply’ve acquired it collectively — as a result of who may have a difficulty with somebody who’s low-key attempting to have an organized, skilled, aware existence and look?
However in true Gen Z and Gen Alpha trend, this pattern turned towards sarcasm and satire, calling out each the ridiculousness of getting to be demure and likewise saying that those that are simply too loud or attempting too onerous needs to be demure.
Outline it: Demure, an adjective meaning reserved, modest, or critical.
Up to now, we’re seeing brokers bounce on this pattern to explain how they run their companies and name out different brokers who will not be ready and create chaos in transactions. Workarounds on commissions? Not very demure or aware.
Fail-safe system for evaluating tendencies
Like all microtrend, you might want to weigh the professionals and cons of being related to it. I’ve been teaching and instructing about social media tendencies for actual property brokers since 2012, and there are three golden guidelines I comply with on the subject of tendencies:
- Analysis and perceive the pattern to be sure to perceive the context.
- Weigh the professionals and cons of the pattern in opposition to the mission of the model. Ask your self: What’s the mission of the “trendy” publish, and is it helpful to the aim? Is that this price being hooked up to my private digital footprint ceaselessly?
- Are you able to clarify the pattern to your grandma with out being embarrassed. (You need to have seen me explaining the Hawk-Tua pattern to my grandma.)
So far as tendencies go, this one is fairly tame, and because it hints about professionalism, it might be a enjoyable house so as to add a little bit humor into your advertising and marketing if that’s a part of your model.
Parting ideas and knowledge
What are we, as a tradition, saying at this second? That if you wish to be taken significantly, you need to pull your self collectively, but additionally, is it actually important to be taken significantly? I’ve written quite a few articles about what one ought to or shouldn’t put on, and if it’s even moral to ask somebody to vary who they’re “sell” to the correct consumer.
In case you are on a mission to get issues finished at work with the least quantity of friction and frustration, you might have to provide in and be demure, aware and modest. I work with seniors, and my purchasers get excited after I put on a pleasant pair of pleated slacks and pearls.
I’ve been dress-coded a number of instances in life, since I used to be 16. Even most not too long ago, there have been discussions about firming it down, staying modest, being skilled.
Brilliant colours, animal prints, plaid pants, how I type my hair, if I put on snug sneakers, the size of my skirt are all matters of dialogue and a “problem” to unravel.
Throw in your present weight and the way a lot make-up you have got on (an excessive amount of you seem like a clown, not sufficient you look drained or sick), and you’ve got a typical day simply interacting with the general public at massive. That is the enjoyment of being a girl in company workspaces; the whole lot is up for public commentary.
So go forward, attempt to be demure or not demure. The subsequent micro-trend will probably be right here earlier than you understand it.
Rachael Hite is a enterprise growth specialist, honest housing advocate, copy editor, and former agent. Rachael is at present perfecting her lengthy recreation promoting ceaselessly properties in a retirement neighborhood in Northern Virginia. You’ll be able to join together with her about life, advertising and marketing and enterprise on Instagram.
