655 Union Avenue is making an effort to attraction to youthful dual-income, no-kids {couples} — colloquially generally known as “DINKs” — with an array of facilities for extra mature residents.
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A brand new growth mission in Brooklyn’s Park Slope neighborhood goes daring in its advertising and marketing idea, presenting a luxurious dwelling area that doesn’t take into consideration household first.
Moderately, 655 Union Avenue is making an effort to attraction to youthful dual-income, no-kids {couples} — colloquially generally known as “DINKs” — with an array of facilities for extra mature residents.
The 13-story constructing will characteristic a Pilates studio, rooftop pool and canine spa, and go on facilities catered to a youthful set, like kids’s playrooms.
“The demographics are becoming clearer: if you look at the average age of when people are starting to have children, particularly in places like New York, that age has been pushed back over time,” Brian Ezra, founding companion at Avery Corridor and the constructing’s developer, informed The New York Submit.
A lounge space within the constructing | StreetEasy
The nationwide fertility additionally dropped to a historic low this 12 months, with births declining 3 p.c from 2022, in keeping with the U.S. Facilities for Illness Management and Prevention.
With that stat in thoughts, Ezra has designed a constructing for adults who aren’t fascinated with kids, but in addition aren’t essentially singles trying to mingle.
“We’ve tried to design the amenities and the services for this more mature renter … they are going to appreciate the things we’re offering, in particular a big focus on health and wellness, which we believe speaks more to a mature kind of resident — not necessarily partying all night,” Ezra informed The New York Submit.
The constructing contains one- and two-bedroom items that can lease within the mid-$5,000 to mid-$8,000 vary, in keeping with Ezra. It’s slated to open in mid-January.
Different facilities will embody a Peloton bike health club; social programming, together with completely happy hours and exercise lessons; and a concierge service to help with duties like reservations, cleansing and canine strolling.
Kirsten Jordan of Douglas Elliman urged that the transfer away from kids’s facilities was a wise one for builders, since they age out of them inside a number of years.
“In a lot of cases, kids grow out of these children’s playrooms very quickly,” Jordan informed The New York Submit. “And [buildings] didn’t prioritize enough space for teenagers, for those working from home, for conference calls, for the podcast room, for the music room, for the lounge. That’s an issue.”
The outside pool at 655 Union Avenue | StreetEasy
Residents in Park Slope appeared skeptical in regards to the idea of an residence constructing with none children.
“I like seeing kids around,” Margo McCoy, 24, informed The New York Submit. “It makes it feel more like home. I have kids in my building and I love it.”
McCoy’s boyfriend, 24-year-old Charles Guglielmo, agreed, saying he “loves working with kids,” as a former kindergarten trainer.
“I don’t know if I’d go out of my way to avoid children,” Guglielmo mentioned. “It feels a bit excessive.”
Ezra identified that folks with kids are additionally welcome to dwell on the residence — it’s simply that the constructing’s facilities are catered to people with out them. A few of the items are additionally spacious sufficient that {couples} might really feel like they’ve sufficient area to dwell with a toddler.
“It is also possible that, in our two bedrooms or some of our very large one bedrooms that have an additional room … some people feel comfortable [to bring in kids],” Ezra mentioned.
“Some couples might feel comfortable renting these [units], knowing that if anything changed, they could always have the option — they’re not living in a super tight, every-dimension-is-squeezed apartment,” he added. “And should the stork come to visit them, they can buy themselves time while they figure out their next move.”
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