Three key Labor seats received on the final election can be focused by a “swarm” marketing campaign of anti-gambling adverts throughout footy finals season.
The adverts, organised by the Alliance for Playing Reform, will run within the Parramatta, Bennelong and Gilmore electorates in an try and stress the federal government right into a full playing advert ban.
Labor received Bennelong, in Sydney’s north, within the 2022 election with a slim 1% margin, held Parramatta within the metropolis’s west by 4.6% and claimed the south-coast seat of Gilmore by solely 0.2%.
The alliance stated the “thin” margins in these electorates meant Labor ought to formulate a tricky playing advert ban or “pay a price at the polling booths”.
The web, textual content and promoting marketing campaign will embrace sending texts throughout NRL and AFL finals matches, among the most-watched tv applications of the 12 months.
The textual content messages will spotlight the variety of playing adverts aired on TV final 12 months and the variety of youngsters uncovered to them.
One of many texts, seen by Guardian Australia, reads: “1+ million gambling ads aired on TV last year. Which means our kids are exposed to this messaging daily. Enough is enough. Let’s call time on gambling ads.”
One other reads: “3 in 4 kids think gambling is a normal part of sport. It’s time to show them it isn’t. Take action to end gambling ads today.”
The chief govt of the alliance, Martin Thomas, stated the marketing campaign supposed to “send a message” to authorities and decision-makers in “key electorates” that playing adverts have “no role in society.”
“We believe that campaigning in these areas, to begin with, will gain the attention this issue needs from key stakeholders to make the right decision,” Thomas stated.
“The thin margins, the demographic profile and in Gilmore’s instance the trend away from Labor in regional centres all point to these locations being the best locations for our campaign to send a signal to government that they must act now on this issue or pay a price at the polling booths.”
A current ballot by RedBridge Group confirmed 72% of Australians help a ban on playing adverts. The analysis confirmed 43% of males and 67 % of ladies supported the ban.
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Roy Morgan analysis from earlier this 12 months discovered a 3rd of Australian males aged 25 to 34 are betting on sport, with one in 4 males aged 18 to 24 doing so often.
In June 2023 a complete ban was proposed by a bipartisan committee inquiry chaired by the late Labor MP Peta Murphy, however the authorities is reportedly set to reply with a partial ban.
Below the proposal, playing adverts can be banned on-line, in youngsters’s programming, throughout reside sports activities broadcasts and an hour both aspect, however restricted to 2 an hour generally TV programming.
The package deal wouldn’t remove on-field indicators and jersey logos, regardless of the Murphy report concluding they need to be banned.
A Grattan Institute report confirmed Australians lose a mean of $1,600 a 12 months to playing, greater than wherever else on the earth.
Guardian Australia sought remark from the NRL and AFL.
