American Eagle on Sydney Sweeney
Huge Majority Like Her Denims …
Social Media Is not Actual Life
Printed
American Eagle is talking out in opposition to critics of a brand new Sydney Sweeney industrial … they are saying the notion that the advert focuses on Nazi-like eugenics and pushes blonde hair and blue eyes as aspirational is “absurd.”
A rep for AE tells TMZ … the advert marketing campaign is creating large buzz and their unbiased polling exhibits the overwhelming majority of oldsters — 71% to be actual — discover the industrial interesting.
Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G
— Sydney Sweeney Day by day (@sweeneydailyx) July 24, 2025
@sweeneydailyx
The spot facilities round Sydney buttoning up some AE denims and touting her organic make-up, the place she breathily says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color … my jeans are blue.”
The promo is catching flak on social media — TikTokers everywhere in the world slandered Sydney and AE for what they are saying is an advert stuffed with implicit racism.

TikTok/@dojacat
However, the AE rep says … “This is yet another example of how social media is just not reflective of real life. The absurd response from some corners of the internet is absolutely not reflective of how American Eagle’s customers feel.”
Doja Cat even hopped on TikTok and mocked Sydney with an exaggerated backwoods nation accent, with additional drawling emphasis to make the “Euphoria” actress sound silly.

TMZ.com
Michael Knowles, in the meantime, joined us at present on “TMZ Live” and mentioned Sydney is barely getting warmth as a result of she’s scorching and white.
The AE rep says … “The bottom line is that this was about creating a great pair of jeans and supporting a very worthy cause through some of the proceeds going to domestic violence prevention. Anything beyond that is noise that is not registering with the average person.”
They add … “Regardless of how people feel about the ad, we hope they can agree we should be doing more to support and empower those who are experiencing domestic violence.”