Friday, 9 May 2025
America Age
  • Trending
  • World
  • Politics
  • Opinion
  • Business
    • Economy
    • Real Estate
    • Money
    • Crypto & NFTs
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Travel
    • Fashion / Beauty
    • Art & Books
    • Culture
  • Health
  • Sports
  • Entertainment
Font ResizerAa
America AgeAmerica Age
Search
  • Trending
  • World
  • Politics
  • Opinion
  • Business
    • Economy
    • Real Estate
    • Money
    • Crypto & NFTs
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Travel
    • Fashion / Beauty
    • Art & Books
    • Culture
  • Health
  • Sports
  • Entertainment
Have an existing account? Sign In
Follow US
© 2024 America Age. All Rights Reserved.
America Age > Blog > Real Estate > Aim! C21 kicks off partnership with Main League Soccer
Real Estate

Aim! C21 kicks off partnership with Main League Soccer

Enspirers | Editorial Board
Share
Aim! C21 kicks off partnership with Main League Soccer
SHARE

Century 21 and Main League Soccer introduced the partnership on Tuesday. MLS followers will see Century 21 advertisements and commercials at key league occasions, main as much as the 2026 FIFA World Cup.

Flip up the quantity in your actual property success at Inman On Tour: Nashville! Join with business trailblazers and top-tier audio system to realize highly effective insights, cutting-edge methods, and invaluable connections. Elevate your online business and obtain your boldest targets — all with Music Metropolis magic. Register now.

Greater than two months after the launch of its “Joy of Home” marketing campaign, Century 21 has scored one other advertising win as the brand new official actual property providers associate for Main League Soccer (MLS). The three-year partnership consists of premium ticket and hospitality alternatives alongside primetime print and broadcast promoting throughout key MLS video games and occasions, such because the 2025 FIFA Membership World Cup and the 2026 FIFA World Cup within the U.S., Canada and Mexico.

Tori Keichinger

“We are thrilled to kick off this partnership with Major League Soccer,” mentioned Tori Keichinger, C21 vice chairman and head of selling, in a ready assertion.“One of our core missions as a brand is to create impactful connections with the communities our agents serve every day.”

“This collaboration allows us to connect directly with the diverse and passionate MLS fanbase to enhance our brand’s visibility and loyalty and further solidify our position as America’s most respected and recognized real estate brand,” she added.

Along with prime promoting in MLS stadiums and TV matches, the partnership permits Century 21 to leverage MLS branding and participant likenesses in future promoting campaigns. C21 mentioned the partnership may even buoy the model’s presence on the native degree, and so they encourage franchisees to become involved with soccer golf equipment of their markets.

“Soccer is really a community sport,” Keichinger informed Inman. “You’d be hard-pressed to find any town or city in the U.S. that doesn’t have a soccer field as a core element of its community. So we think this is a fun way for agents on the sidelines of those community games to connect with future buyers and sellers.”

The brokerage’s “The Joy of Home” marketing campaign will make its broad debut throughout the MLS season opener on Feb. 22. The marketing campaign launched in November with a pair of Occasions Sq. billboards and a one-minute industrial reflecting the joyful moments that include proudly owning a house. Keichinger mentioned the advertisements will join with MLS followers, as their backyards had been probably their first soccer area.

“Sports is a core element of America’s family room, right? It’s where we all sort of gather to watch these games and become passionate fans,” she mentioned. “As we’re thinking about this partnership, yes, we’re a partner of Major League Soccer. But we’re also, you know, partnering with backyard legends. You know, the little kids that are dribbling the soccer ball in their backyard and dreaming big dreams about being that big athlete one day.”

The brokerage additionally mentioned the MLS partnership is a useful alternative to deepen its relationship with the Hispanic neighborhood, which makes up greater than 30 % of MLS fandom. C21 has lengthy supported the Hispanic neighborhood via initiatives to extend homeownership charges by lowering language limitations and rising the cultural competency of brokers serving these teams.

The model additionally has a number of applications for Hispanic actual property professionals seeking to construct their management expertise and change into broker-owners.

“We’re kind of looking at this as a way to connect with the next generation of homebuyers and sellers,” Keichinger mentioned of the MLS’ youthful demographic. “It’s also a way to position ourselves in the Hispanic real estate market. It’s a core area of growth that’s expected to grow over the next couple of years, and we want to be the first choice for Hispanic consumers in the real estate industry.”

MLS Senior VP of Model Alliances Greg Millard mentioned the league is worked up to attach with the true property business and leverage C21’s model to achieve followers in new methods.

“As we look ahead to our 30th season we are thrilled to welcome Century 21 Real Estate to the Major League Soccer family,” he mentioned. “MLS is driven by the unmatched enthusiasm that fuels every game and every fan experience, and, together with the Century 21 brand, we’ll engage with fans in ways that directly support its network of agents across the country.”

E-mail Marian McPherson

TAGGED:C21GoalKicksLeagueMajorpartnershipSoccer
Share This Article
Twitter Email Copy Link Print
Previous Article Michael Irvin Says Brian Schottenheimer Wants Act of God to Flip Round Cowboys Michael Irvin Says Brian Schottenheimer Wants Act of God to Flip Round Cowboys
Next Article Waste.gov put behind password after sending WordPress demo web site dwell Waste.gov put behind password after sending WordPress demo web site dwell

Your Trusted Source for Accurate and Timely Updates!

Our commitment to accuracy, impartiality, and delivering breaking news as it happens has earned us the trust of a vast audience. Stay ahead with real-time updates on the latest events, trends.
FacebookLike
TwitterFollow
InstagramFollow
LinkedInFollow
MediumFollow
QuoraFollow
- Advertisement -
Ad image

Popular Posts

Insider Says It Will Take A ‘Hail Mary’ For Clippers To Maintain Paul George

(Picture by Harry How/Getty Photographs)   Just a few years in the past, the Los…

By Enspirers | Editorial Board

Watch Olivia Rodrigo Sing ‘Deja Vu’ and ‘Uptown Girl’ With Billy Joel

Billy Joel and Olivia Rodrigo Perform at Madison Square Garden - Credit: Kevin Mazur/Getty ImagesA…

By Enspirers | Editorial Board

NYT Connections Sports activities Version as we speak: Hints and solutions for January 4

Connections: Sports activities Version is a brand new model of the favored New York Instances…

By Enspirers | Editorial Board

Fall Financial savings At Saks – Julia Berolzheimer

Thanks to Saks Fifth Avenue for sponsoring this submit. Saks Fifth Avenue’s Fall Sale is…

By Enspirers | Editorial Board

You Might Also Like

C21 and Institute for Luxurious House Advertising and marketing associate
Real Estate

C21 and Institute for Luxurious House Advertising and marketing associate

By Enspirers | Editorial Board
25 Slack smarter productiveness suggestions for actual property brokers
Real Estate

25 Slack smarter productiveness suggestions for actual property brokers

By Enspirers | Editorial Board
A brand new-agent information to the Clear Cooperation Coverage
Real Estate

A brand new-agent information to the Clear Cooperation Coverage

By Enspirers | Editorial Board
The zero-fee touring settlement dilemma
Real Estate

The zero-fee touring settlement dilemma

By Enspirers | Editorial Board
America Age
Facebook Twitter Youtube

About US


America Age: Your instant connection to breaking stories and live updates. Stay informed with our real-time coverage across politics, tech, entertainment, and more. Your reliable source for 24/7 news.

Company
  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • WP Creative Group
  • Accessibility Statement
Contact Us
  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability
Terms of Use
  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices
© 2024 America Age. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?