Enterprise intelligence and mortgage CRM platform’s expanded providers observe $19 million Collection A funding spherical led by PeakSpan Capital in April.
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Three months after asserting a $19 million Collection A funding spherical, mortgage CRM platform Aidium is rolling out a 24/7 buyer help service to supply around-the-clock cellphone, e mail and chat help to mortgage professionals.
Based in 2019 as Each day AI, Aidium rebranded final 12 months to raised align its Whiteboard CRM and Recruitable.ai manufacturers beneath a single umbrella.
The corporate says its buyer relationship administration (CRM) resolution is tailored for mortgages, with built-in gross sales and advertising and marketing automation serving to lenders convert leads and handle referrals whereas additionally offering knowledge warehousing and enterprise intelligence and reporting.
Spencer Dusebout
“Our customers use Aidium at all hours — nights, weekends, even holidays — so we had to offer support whenever needed, with real people ready to take phone calls and respond to messages,” Aidium CEO Spencer Dusebout mentioned in a assertion.
Aidium mentioned it might use its Collection A funding spherical, led by PeakSpan Capital to “enhance its platform, expand its customer base, and strengthen its position as a leader” in mortgage expertise.
Kyle Reitinger
“Despite the challenging mortgage environment in 2022 and 2023, the business has been able to meaningfully scale revenue and roll out powerful new data products to further enhance its value proposition,” PeakSpan Vice President Kyle Reitinger mentioned in April. Reitinger additionally serves on Aidium’s board of administrators.
Aidium’s opponents embrace Jungo, which claims to be the primary mortgage CRM resolution constructed on prime of Salesforce, and Massive Purple Dot, which has built-in ChatGPT into its CRM platform and presents a recruiting device to assist lenders establish their opponents’ best mortgage officers.
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