Led by CEO Eddie Garcia, the nationwide agency born out of Realty of Chicago already has over 2,000 brokers who symbolize greater than $5 billion in gross sales quantity. Its founders even have huge plans for growth and, finally, an IPO.
Whether or not it’s refining your online business mannequin, mastering new applied sciences, or discovering methods to capitalize on the subsequent market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be a part of us and hundreds of actual property leaders Jan. 22-24, 2025.
A gaggle of established trade veterans have launched a brand new digital brokerage known as Realty of America (ROA), founders introduced at Latino-focused enterprise occasion L’ATTITUDE earlier this month.
The nationwide brokerage boasts a complete know-how suite, compensation plans that features income sharing and fairness alternatives based mostly on efficiency, and a concentrate on an inclusive tradition and neighborhood, executives mentioned.
TAKE THE INMAN INTEL INDEX SURVEY FOR SEPTEMBER
Eddie Garcia | Realty of America
The agency’s founders embody CEO Eddie Garcia (previously of Realty of Chicago), President Mark Dimas (previously of Mark Dimas Properties), Chief Tradition Officer Erinn Nobel (previously of ENRG.realty, Actual Brokerage and eXp Realty) and Dr. Peter Nobel (additionally of ENRG.realty, Actual and eXp).
ROA’s launch encompasses 23 markets throughout the U.S. and over 2,000 brokers who symbolize greater than $5 billion in gross sales quantity.
“The strength of ROA lies in our belief that when we uplift our agents, we uplift the communities they serve,” Garcia mentioned in an announcement. “We’re not just in the business of selling homes; we’re in the business of building long-term relationships and helping agents create lasting legacies in their neighborhoods, knowing that their success is our success.”
Mark Dimas | Realty of America
Garcia and Dimas each have expertise constructing brokerages from the bottom up, every having launched their very own corporations in Chicago and Houston, respectively, and grown them into multi-billion-dollar companies over time. In the meantime, married couple Erinn and Dr. Peter Nobel deliver expertise to the agency of scaling operations and implementing brokerage know-how, which they have been concerned in executing at eXp and Actual.
“For us, culture isn’t just a buzzword — it’s the foundation of how we operate,” Erinn Nobel mentioned in an announcement. “We’re committed to building a people-first company where agents feel they belong and have the resources to succeed in both their personal and professional lives.”
Garcia advised Inman that he and Dimas have identified one another for about 10 years, however had by no means executed enterprise collectively. However when Garcia beginning to develop ambitions of rising nationally, he knew Dimas was the primary particular person he wished to contact about partnership alternatives, each due to their present relationship and Dimas’ personal monitor report for having one of many prime groups within the nation.
Erinn Nobel | Realty of America
“So I flew to Houston and literally was like, ‘I want to build a national brokerage. I know what you’re doing is at a really high level,’” Garcia advised Inman. “He shared his dream of what he wants to do, and I said, ‘I think between me and you, you being at the top of the sales side and me on the brokerage experience, we could build something incredible.’ So five minutes after that conversation, he’s like, ‘I’m in.’”
A mutual acquaintance launched Garcia and Dimas to the Nobels, and it shortly turned clear that their targets and skills complemented one another. When the 4 met, the Nobels had been growing their very own brokerage tech, which made them the right match to run ROA’s again workplace.
“When we met, we were like, ‘We have the front end, you guys have the back end. If we come together, this could be something really special.’ And that’s how we came together,” Garcia defined.
Dr. Peter Nobel | Realty of America
Garcia is at the moment within the strategy of shutting down operations at Realty of Chicago and transitioning the agency’s roughly 500 brokers to ROA. He anticipated the method will take about three extra weeks to finish.
At the moment, the agency has operations largely concentrated in California, Illinois and Texas with some smaller outposts in New Jersey and the Washington, D.C. metro space, however will in the end broaden to all 50 states and Puerto Rico, with a watch to go worldwide afterward. One a part of the agency’s three-year plan can also be to go public, Garcia mentioned. Though the brokerage has obtained presents from VC’s for funding, he’s funding the corporate by way of income made at Realty of Chicago and Garcia’s associated companies, like coaching providers, he added.
“[The] momentum is great,” Garcia advised Inman. “Things so far have been going good, but obviously, we’re planning for things to not go as well as well because that’s just how life is. But we’re ready for it with the team that we have.”
Development on a ROA headquarters is underway at 6507 West Cermak Highway in Berwyn, Illinois, and is anticipated to be accomplished by the tip of the yr.
