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I don’t learn about you, but when I had a twin who may assist out with my tasks and plans, I really feel like not solely would it not be an enormous assist, however that I might have the ability to spend extra high quality time educating my shoppers, which is a cornerstone in my prospecting technique.
The development of synthetic intelligence has been lightning quick, and now, past writing and planning, AI is ready to clone our voices and our likenesses — which implies that, if used accurately, you possibly can create that twin you’ve all the time dreamed of that can assist you with your small business.
On this article, I’m going to share one AI instrument that I’ve been experimenting with, the place I’ve cloned myself in order that I can create quick {and professional} content material for advertising and marketing and consumer schooling. The moral aspect of this equation is difficult.
Notice: I do know I personally assume threat with permitting this know-how to mainly make my most private mental collateral one thing that’s now accessible on-line and topic to hacking, hijacking and doubtless about 99 different nightmare situations that I haven’t even dreamed up but. Use this know-how with warning; it’s not a long-term or full-time content material answer or substitution on your trustworthy, genuine self.
Creating my AI twin
There are such a lot of new instruments cropping up that it was onerous to slim down some to strive, particularly when most of them do have some subscription charge, and that may add up shortly while you’re within the sandbox. My standards have been easy: I wished it to be reasonably priced, ridiculously simple to make use of, and such a detailed likeness that my shut associates couldn’t inform it was AI. Not a tall order in any respect, proper?
The instrument I landed on was Captions. This instrument is video-first, and with the identical technique, I created a easy script to seize my likeness. From there, I used to be in a position to generate my twin, or in my case, a number of AI siblings. Then, I may use different instruments to edit, write scripts, and create quick and easy movies. That is for short-form video creation and could be improbable for YouTube shorts, TikToks and Reels.
I selected the Max plan at $24.99 a month. I discovered the dashboard and person interface very intuitive. They’ve built-in directions on your first tasks, so I didn’t have to look at any tutorial movies to know what I used to be doing. I’ve video and social media creation expertise; learners could discover this much less intuitive and might have to maneuver extra slowly with studying the best way to “ride this bike” to get good outcomes.
However how actual is it?
I’m going to present it a score of “in the ballpark.” My shut associates couldn’t inform, however my associates who edit movies and social regularly may choose up the “AI” of all of it. The identical goes for ChatGPT; most human writers and media professionals can distinguish between AI and “the real thing.”
The standard was adequate for me for brief academic moments and as an excellent instrument to construct relationships with prospects who haven’t met me in individual but. Once more, my mantra for 2025 is to determine methods to make use of new tech to switch drained social media content material and practices with much less work and extra consistency to increase my digital footprint.
My largest concern was the lip-syncing; it appeared just a bit off. This was much less essential to me due to the automated captions and the rising information that many of us are watching social media video with out sound.
Professional tip: You might rent knowledgeable videographer and get method higher and extra significant outcomes. I might argue you positively get what you pay for right here.
5 brief video concepts to attach together with your viewers
The important thing to those instruments is to make use of them to your benefit to hook up with area of interest sections of your viewers that you just don’t all the time essentially have time for. These instruments must also be utilized in lighter, extra constructive and uplifting content material messaging, as your AI twin lacks any spectrum for feelings for delicate or severe matters.
Seasonal intro
You possibly can crank out a enjoyable weekly message and use that as your hook for participating your viewers. Point out one thing well timed, seasonal or perhaps a enjoyable reality. You possibly can hyperlink or embed these in your socials and in prospecting emails and even textual content messages you probably have permission to contact them.
FAQs
Utilizing these instruments to create a useful resource database to reply your mostly requested questions will prevent a lot time when corresponding with and educating shoppers.
Calls to motion
Do you’ve gotten a brand new itemizing? Do you’ve gotten a purchaser on the lookout for a particular neighborhood? Is there a area people occasion or charity message you need to share? Right here is an effective way to get away from simply static template graphic posts.
Native information knowledgeable
Movies that share info about your neighborhood or totally different places will assist construct your fame as an area information knowledgeable within the areas the place you’re working with shoppers. When you begin brainstorming quick info about your house base that solely locals know, you may be stunned simply how a lot native content material you possibly can create.
Mythbusting
That is one in every of my private favorites. It is a enjoyable method to set up your self as a skilled knowledgeable, but it surely additionally helps your prospects and shoppers perceive widespread myths about actual property, dispel rumors and even set their worries comfy.
Bear in mind, it will be important to not be on a mission to show your prospects fallacious or lecture them. Nonetheless, it ought to be your mission to verify they’ve the very best assets and schooling for his or her family and private journey in actual property to allow them to make their greatest decisions for constructive outcomes.
Use your twin for good, not evil
With important developments in know-how comes nice duty. We will’t ignore the truth that deep fakes and even hazardous pornographic AI instruments exist and have the facility to smash lives and reputations.
We additionally can not ignore the truth that we can not give AI whole management over our companies as a result of that defeats the aim of paving your personal distinctive method to personally fulfilled success. Plus, I’ve seen that film, and I don’t like the best way it ends.
Lastly, please don’t create AI likenesses for anybody for whom you do not need written permission to take action. For authorized functions, do not forget that utilizing AI instruments for enterprise prospecting nonetheless applies to lots of the client laws the FCC has about solicitation for customers.
We’ve to maintain people within the housing business as a result of we’re the champions of constructing houses, communities, and companies for actual people, not AI. Have enjoyable together with your AI twin, however keep in mind, as Coke (which not too long ago bumped into controversy for its personal AI-generated content material) has been telling us for many years, that there’s nothing like the true factor.
Rachael Hite is a seasoned housing counselor and thought chief in the true property business, identified for her in depth experience throughout enterprise information journalism, retirement housing, and reasonably priced housing initiatives. Join with Rachael on Instagram and Linkedin.
