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Instagram is a good place to search out inspiration and schooling on how one can higher serve your purchasers whereas rising your following.
Listed below are 25 Instagram accounts that each agent ought to observe. Every of those creators uniquely brings worth. Rating them is almost inconceivable, so the checklist beneath is ordered alphabetically by first title.
Andrew Undem @undem
Andrew Undem, out of Baltimore, Maryland, does a fantastic job balancing enterprise and private content material. He makes use of his tales to attach personally together with his viewers whereas showcasing his listings and advertising and marketing via posts and reels. His potential to each educate and entertain makes him a fantastic observe for brokers searching for inspiration on tips on how to promote their enterprise whereas connecting at a deeper degree with their followers.
Brad McCallum, out of Calgary, Canada, is without doubt one of the most inventive brokers within the business at showcasing his listings via video. His YouTube channel and Instagram account are a fantastic supply for itemizing video inspiration. In case you’re searching for inventive inspiration and a blueprint for itemizing advertising and marketing, his Instagram account is a must-follow.
David Childers with Conserving Present Issues does an incredible job of offering information and traits about gadgets affecting the true property market. He gives precious perception that helps brokers type an expert opinion available on the market based mostly on information whereas the visible explanations through the slides Conserving Present Issues gives make the knowledge simple to share.
Emily McAllister, out of Greenville, North Carolina, shares native particulars on actual property, native occasions, and specials from native companies. With an engagement price above 3 % for her posts, it is a nice mannequin for increasing your social attain with native content material that individuals love.
Glennda Baker, out of Atlanta, Georgia, is without doubt one of the most profitable brokers at constructing a private model via social media. Her authenticity and talent to inform tales that each entertain and educate have led to her success on-line.
She was a fantastic agent earlier than her stardom on social media, however video and social content material have skyrocketed her attain. In case you’re searching for inspiration on the worth of constructing a private model, look no additional.
Haley Ingram with Espresso and Contracts gives easy-to-follow schooling on tips on how to develop your attain on Instagram. She gives templates and traits in a approach that brokers can rapidly take motion and enhance their social attain.
Heidi Harris of Raleigh, North Carolina, is one other instance of how authenticity helps draw your ideally suited consumer. After receiving suggestions that one among her listings was too darkish, she did an Instagram Reel within the dwelling speaking about how a lot pure gentle the house had that then led to her double-siding the sale of the house two weeks later.
Jason Cassity of San Diego, California, balances native San Diego content material with agent suggestions. His three favourite eating places in San Diego Reel has practically 300,000 views. It gives a fantastic mannequin for brokers seeking to do an identical Reel for his or her native market.
Jason Pantana is a coach and speaker with the Tom Ferry group. He has been bringing contemporary, new educating on AI, advertising and marketing and scripting for quite a few years now. In case you’re searching for the perfect new instruments and methods, Pantana’s web page is what you’ve been searching for.
Jimmy Mackin, co-founder of Itemizing Leads, gives templated emails, unsolicited mail items and scripts that get outcomes. His bio says he’s on a mission to be probably the most helpful individual to observe in actual property. For my part, he simply may be that individual.
Katie Day, out of Houston, Texas, makes use of her Instagram account to create a group really feel the place she brings you alongside for the trip. She shares about her household, her enterprise, and her well being journey. She does an incredible job of making an atmosphere the place her followers wish to take part in no matter she is doing. She is a good observe if you happen to’re searching for an instance of a balanced method for content material to construct your following.
Ken Pozek, out of Orlando, Florida, might be the perfect instance of using video to be the useful resource for all issues related together with his area people. He’s a information supply for brand spanking new companies and actions within the Orlando space. His potential to be on the middle of the native data has helped him to construct an incredible enterprise.
Lisa Dubois of Falls Creek, Virginia, had some of the viral itemizing movies of the yr. On her Reel, she stated, “This is where I would hide if I were playing hide and seek in my new listing,” it was sensible, and it has racked up practically 12 million views. In case you’re searching for somebody who creatively makes use of humor to market their listings and enterprise, that is one you’ll love.
Michael Perry, out of Salt Lake Metropolis, Utah, runs the No. 1 workforce in Utah. In simply seven quick years, they went from a startup to closing over 1,000 transactions in 2024. His inventive itemizing movies inform tales via cinematic angles, inventive tones and using music to create distinctive, easy-to-watch movies. Perry is a good Instagram account to observe for inspiration.
Mike Hege of Charlotte, North Carolina, makes use of authenticity and self-deprecating humor to develop his enterprise and Instagram following. He had a Reel go viral with the caption, “I asked my Gen Z employee to edit a video and she sent this back to me.” That hilarious video of him simply taking deep breaths has been seen over 85 million occasions!
Neel Dhingra is a mortgage lender, nationwide speaker and podcast host who mixes enterprise development content material with interviews of enterprise leaders. With over 190,000 followers, Dhingra is producing a few of the most participating content material obtainable for brokers.
Omer Reshid, out of Washington, D.C., nonetheless in his early 20s, has constructed a thriving enterprise via video and social media. Along with his Instagram account, he’s grown a following of over 158,000 followers on TikTok as properly. Undoubtedly a fantastic observe if you happen to’re questioning what the subsequent technology of nice brokers is posting.
Paige Steckling serves the luxurious market in Utah. She balances luxurious advertising and marketing with humor, and this results in an engaged on-line following. In case you’re searching for inventive, luxurious advertising and marketing to mannequin in your native market, Steckling’s account is the one to observe.
Ryan Serhant has constructed the most important private model in actual property. With a workforce of specialists helping together with his Instagram account, it is a must-watch account for content material to mannequin and modify in your native market.
Shane Burgman serves the House Coast of Florida. Humor and behind-the-scenes content material assist Burgman appeal to his ideally suited purchasers. Inventive movies like his recreated scene from the film Interstellar, the place he’s the son talking to his dad (Matthew McConaughey) about changing into an actual property agent, are the kind of inventive content material that makes his account such a fascinating observe.
Sharran Srivatsaa is the president of Actual, and he’s constructed a following of over 360,000 individuals on Instagram. Simple-to-implement methods and motivational content material are a few explanation why so many brokers discover worth via following Srivatsaa.
Steven Diaz is out of Fresno, California. Inventive video content material, together with rapping about actual property matters, is the kind of distinctive content material that makes scrollers cease and verify his movies out. His posts, like if Drake made an actual property tune, have helped him construct an Instagram following of over 108,000 individuals.
Eric Simon, aka the broke agent, is without doubt one of the most entertaining follows on Instagram. He additionally co-hosts The Stroll Through podcast, the place they interview high brokers, sharing their finest concepts for advertising and marketing and enterprise development. In case you’re searching for good humor that each agent can relate to, this account is for you.
Tiffany McLaurin serves the Raleigh and Charlotte, North Carolina, markets. She uniquely markets luxurious listings using video enhancing that strikes from fast cuts to sluggish movement with music within the background setting the tone. Her movies inform the story of the house and have led to a stable following on Instagram.
You may’t have an inventory of must-follows on Instagram with out together with Tom Ferry. His over 300,000 followers are an affidavit to a coach and business chief who doesn’t simply inform brokers they need to present worth to their purchasers. He leads by instance and persistently brings worth to brokers.
Lists all the time miss individuals who ought to have been included. Within the feedback part beneath, please share anybody I missed.
