Find out how this brokerage president pioneered a digital-first strategy to Caribbean actual property that makes worldwide property funding extra accessible.
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Because the founder and president of tech-forward Dominican Republic brokerage RealtorDR, Brett Henry has leaned into using digital excursions and digital transactions for his international shoppers, making worldwide property funding extra accessible and seamless than ever.
Henry has constructed a $100 million annual gross sales operation in an rising market whereas sustaining a robust concentrate on agent improvement via complete coaching applications and assist programs. Find out how Henry first landed within the Dominican Republic and what has saved him there for twenty years.
Title: Brett Henry
Title: President
Expertise: 15 years in worldwide actual property
Location: Sosua, Dominican Republic
Brokerage title: RealtorDr
Rankings: High 3 brokerage in Sosua area
Crew measurement: 25 brokers
Transaction sides: 180 transactions yearly
Gross sales quantity: $100 million yearly
Awards:
- Caribbean Actual Property Excellence Award 2023
- High Worldwide Brokerage Development Award 2022
How did you get your begin in actual property?
It’s an extended and quick story. One in every of my finest buddies received married within the Dominican Republic 20 years in the past. I began to journey backwards and forwards after that. After I had the chance to maneuver right here I did.
I began my brokerage after working in actual property for a short time. I felt there was a spot within the processes and felt I might fill this hole with a extra fashionable tackle the standard approaches that had been getting used prior.
What’s one thing you understand now that you simply want you knew if you began?
The significance of constructing programs and infrastructure from Day One. Initially, I centered solely on gross sales, however creating scalable processes and investing in crew improvement in the end enabled our development to $100 million in annual gross sales.
Inform us a few excessive level in your brokerage profession
Reaching $100 million in annual gross sales whereas sustaining our boutique service strategy was a milestone. We achieved this by leveraging expertise for worldwide consumers, creating our crew’s experience in luxurious properties, and constructing robust relationships with builders and buyers.
What’s your high prediction for subsequent yr?
The Dominican Republic will see elevated curiosity from North American consumers looking for second houses and funding properties, pushed by direct flights, infrastructure enhancements and relative worth in comparison with different Caribbean markets.
What makes a very good chief?
The flexibility to steadiness imaginative and prescient with execution. In worldwide actual property, success comes from understanding international market developments whereas sustaining native experience. A great chief builds robust groups, embraces expertise, and creates programs that allow constant development whereas sustaining excessive service requirements.
What’s one thing you understand now that you simply want you knew if you began?
Understanding the native market dynamics takes time. Whereas the Dominican Republic is gorgeous, studying the intricacies of property legal guidelines, constructing relationships with key gamers, and understanding what worldwide consumers really want was essential. I want I’d recognized that success right here isn’t nearly gross sales — it’s about being a bridge between cultures and expectations.