Onward BOLD provides Keller Williams brokers entry to steer era sources, amongst many different issues. This system is relaunching amid a interval of upheaval for the true property business.
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As actual property corporations grapple with what would be the most disruptive 12 months in residing reminiscence, and compete for brokers who’ve found out find out how to thrive in robust instances, Keller Williams on Thursday introduced that it has reimagined a preferred teaching program for brokers.
This system was initially often known as “Business Objective: A Life by Design (BOLD),” however in response to an announcement from Keller Williams has now relaunched as “Onward BOLD.” The assertion notes that this system has already been deployed in virtually 70 Keller Williams franchises, with greater than 4,500 brokers collaborating.
Cody Gibson
“BOLD prescribes the truths to maximize your life, the models to optimize your business, and the tactics to maximize your actions,” Cody Gibson, a KW vp over teaching, stated within the assertion. “And, it’s all held together with accountability.”
The assertion goes on to notice that program options embody entry to steer era methods, social media playbooks, compliance sources, and a “new gamification system to track and reward the completion of growth-oriented business habits.” It additionally contains shopper interplay templates and accountability controls, amongst different issues.
This system’s web site goes on to notice that the curriculum attracts from the “Keller Williams library of publications, including The Millionaire Real Estate Agent” — a preferred e-book by Gary Keller.
The web site additional notes that the “real estate industry is always changing.” That assertion is particularly true this 12 months, when a slew of antitrust fee lawsuits and settlements have upended long-standing business practices. Concurrently, excessive mortgage charges have suppressed residence gross sales and heightened competitors amongst brokerages for brokers with a confirmed monitor document of closing offers in leaner instances.
These situations have served because the backdrop to plenty of notable strikes by main business gamers. Compass, for example, has aggressively pursued mergers and acquisitions this 12 months whereas additionally pushing for business rule modifications.
Alternatively eXp Realty — a perennial KW rival — simply revamped its profit-sharing program with a watch to bettering recruitment.
Within the case of Keller Williams, Onward BOLD is accessible to Keller Williams brokers and recruits. It takes place throughout six lessons, in response to the web site, and prices $799.
The corporate’s assertion additionally contains a number of testimonials from contributors, together with Illinois agent Brandon Blankenship who stated this system “taught me how to be a business owner.”
In the meantime, Texas-based agent Allison Pflaum stated within the assertion that she was “able to grow a phenomenal business after taking BOLD.”
