Love your brokers, and have enjoyable. It’s Wisconsin dealer Daybreak Christiansen’s secret to constructing a cohesive and engaged actual property group or brokerage.
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With 40 years of actual property expertise, I’ve reached some extent in my profession that few ever attain: I simply renewed my dedication to Century 21 Actual Property for a fourth time. In actual fact, I’ve solely ever labored as an agent aligned with the Century 21 model. Along with my daughter Brittany Voigt, we lead the biggest female-owned and locally-owned brokerage in our market of Appleton, Wisconsin.
I credit score a whole lot of the corporate’s success to the facility of the model, but it surely’s our brokers who’re our most essential precedence. That’s as a result of, with out them, there isn’t a us. That’s additionally why Brittany and I focus a whole lot of our time and vitality on making a collaborative work tradition that’s supportive and enjoyable. Listed here are a few of the methods we often have interaction our brokers in help of their success.
1. Common manufacturing contests
We do a few yearly video games for listings and presents, with a wide range of big-ticket baskets and prizes. Everybody who has a transaction wins one thing — prizes vary from a $20 invoice to airline tickets. We wish to say if you happen to don’t record, you don’t final. We additionally stress the significance of a wholesome pipeline.
2. Weekly enterprise conferences
Throughout our conferences, we hand out king-sized sweet bars to each agent who converts a lead. This can be a nice approach to present everybody who’s changing leads — and it avoids the looks of favoritism.
As well as, anybody who’s common to our weekly enterprise conferences qualifies for telephone responsibility. This can be a privilege at our agency due to the variety of paid leads they get from us, together with the entire leads they get off of working telephones.
Once a month, we organize to have meals vehicles go to our workplace following our enterprise assembly. In colder months, we order in meals.
3. Huge awards gala
It’s larger than a marriage, and we rejoice each agent and their accomplishments annually. This occasion consists of an invite to their vital others; we speak about every particular person, and provides them a private reward from us, and current them company awards.
4. Completely happy hours
A number of occasions a 12 months we do comfortable hours with our brokers. In the summertime, we rent a houseboat for all of our brokers and spouses to attend. There’s a giant meals unfold, drinks, music and plenty of enjoyable.
5. Assist brokers be memorable
We lease out a neighborhood amusement park for our prospects and agent appreciation. This can be a yearly custom that all of them love.
As well as, we encourage brokers to take particular actions to get in entrance of their spheres. For example, when mortgage charges dropped, we despatched out an e-mail saying to achieve out to your individuals or attain out to ask if they need an fairness report.
We additionally pay for all of our brokers to have their shoppers enrolled in Century 21’s Most popular Consumer Membership, which presents three customized mailings a 12 months and customized life-style content material, serving to brokers keep linked to their shoppers past the transaction. We additionally pay to do movies of our brokers for his or her testimonials, promoting, and so forth.
6. Group occasions
Our firm is extensively recognized for our unequalled, passionate and steadfast dedication to our group. We sponsor various charity occasions all year long and pay to have all of our brokers in attendance at them: sports groups, backpacks, meals drives, you identify it. I’ll be the primary to let you know I’ve a mushy spot for any trigger for teenagers.
7. Face time
Each month we draw 10 new agent names to take all of them to lunch. We proceed drawing till everybody will get picked and begins over. We additionally maintain twice weekly in-person coaching in our workplace.
The underside line for us: We love our brokers, and we like to have enjoyable. It’s been a profitable mixture to maintain our brokers engaged, productive, and comfortable at our agency.
Daybreak Christiansen is broker-owner of Century 21 Ace Realty within the Fox Cities area of Wisconsin. Join together with her on Instagram and Linkedin.
