The in-house developed “Pipeline” routinely pulls consumer and property data from pl@tform to assist brokers monitor progress of present and potential offers in actual time and evaluate that progress with their private targets.
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Chicago-based brokerage @properties has made a brand new addition to its tech stack with a enterprise planning and productiveness instrument referred to as “Pipeline,” the agency introduced on Thursday.
Folded into the brokerage’s pl@tform tech stack, Pipeline helps brokers monitor and handle enterprise throughout its lifespan within the transaction cycle and measure that progress with an agent’s particular person targets.
The instrument exhibits brokers a real-time view of present and potential offers and categorizes them when it comes to a possible sale’s standing into “warm,” “hot,” “under contract” or “closed.” Heat shoppers may need attended an open home or have been despatched a comparative market evaluation (CMA) by an agent. Scorching shoppers are those that are a bit additional alongside within the transaction, who, for example, might have created a purchaser folder and are actively dwelling looking out with an @properties agent.
Pipeline additionally exhibits brokers a graphic of their present and projected gross sales quantity and fee revenue, and offers them the aptitude to set annual targets in order that they will monitor precise efficiency in opposition to these targets.
Pipeline | @properties
“Making a business plan, setting goals and knowing exactly where you stand against those goals is important in any business, but in real estate, where 100 percent of your income is commission-based, it’s vital,” mentioned Thad Wong, co-founder and co-CEO of @properties. “Pipeline makes it easy. It helps agents stay organized, motivated and accountable, and ultimately, they can spend more time focusing on client relationships.”
The in-house developed instrument routinely pulls consumer and property data from an brokers’ CRM and Deal Administration System in pl@tform, which permits brokers to get real-time updates with out having to manually re-enter data wherever.
Pl@tform’s choices, along with Pipeline, embrace a CRM, Deal Administration System, Digital Itemizing and Purchaser’s Shows, Digital Comparative Market Evaluation, a collection of advertising and marketing instruments and the AI-powered purchaser propensity scoring instrument MoveLogic.
@properties was launched in 2000 and the brokerage has been creating and including enhancements to its pl@tform expertise for in regards to the final decade.
