The previous World Head of Group at Inman will drive innovation and model technique in her new function at REALM to assist enrich the member expertise.
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Actual property trade veteran Laura Monroe has joined luxurious actual property platform REALM as govt director for innovation, the corporate introduced on Wednesday.
Julie Faupel
Monroe started her new place on Tuesday and can lead her first REALM Innovation Summit for the neighborhood’s members Oct. 1-2, 2024. On this function, Monroe will drive innovation and model technique for the corporate to assist enrich the member expertise.
“With Laura Monroe joining the REALM leadership team, our members can look forward to even greater access to industry-leading insights, strategies and connections that will help them continue to excel in their respective markets,” REALM CEO and founder Julie Faupel mentioned in a press release.
“Laura’s reputation for fostering collaboration and innovation within the real estate industry complements REALM’s brand-agnostic approach and commitment to elevating the standards of luxury real estate. Her ability to connect people, ideas and resources will enrich the community, offering members fresh opportunities for growth and partnership.”
Most not too long ago, Monroe served as Inman Information’ World Head of Group, the place she grew the corporate’s community of over 400,000 brokers, brokers, executives and thought leaders by means of advertising and marketing and expertise.
She instructed Inman that REALM felt like a really pure transition from her work at Inman, given the similarities in the kind of collaborative neighborhood the corporate was looking for to develop.
Laura Monroe
“[REALM was] one of the only other companies that I saw actually making a strategic move into, not just membership, but understanding what that community and sense of belonging means for the people that are part of it, and actually having the members as collaborative and strategic partners and building out the vision for what they want REALM to be,” Monroe mentioned.
“What really clinched it for me was, instead of just talking about real estate all the time and finding ways to bring value to their real estate businesses, they’ve taken a very holistic approach to bringing in strategic partnerships and conversations and niche, internal community meetups around wellness,” Monroe continued. “We have some luxury partnerships that we have shared knowledge in — we have a course development around luxury and what it means to be luxury. So there’s internal initiatives that really drive a holistic approach to the entire luxury lifestyle.”
Monroe has held quite a lot of social media and advertising and marketing positions up to now, together with launching her personal consultancy company in 2017, Cadence Consulting Company, and serving as vice chairman of selling and strategic improvement at shopper suggestions platform RealSatisfied for about two years. She additionally served as a list and advertising and marketing coordinator for a high Bay Space Keller Williams crew for almost a decade.
Monroe expressed her gratitude for the larger Inman neighborhood that she has turn into so shut with and helped domesticate over the previous couple of years.
“I don’t think I would have been able to really, truly understand what a privilege working with a community [is] without having such a deep, wonderful connection with the Inman community,” she mentioned. “I have such a huge and deep sense of gratitude.”
Along with Monroe’s onboarding, REALM is launching a sequence of latest choices to its 550 members throughout 150 brokerages this fall.
REALM Vista is a device by means of which itemizing brokers may give reside video excursions of off-market properties to different REALM members whereas defending purchasers’ privateness and anonymity. REALM Hyperlink is new affinity teams throughout the REALM community that can permit brokers with comparable niches — equestrian, well being/wellness, luxurious developments, and so forth. — to attach with each other. REALM Empower is an 11-week class led by Équité founder Dr. Daniel Langer, after which brokers will obtain a certification upon completion.
The corporate can also be launching a WhatsApp for members and strategic partnerships with member manufacturers like Gagineau and Rivian.
Correction: This story was up to date after publishing to specify that REALM contains members from 150 completely different brokerages, and to right the spelling of Équité, from the beforehand misspelled Equite.
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